Editor’s note: This article was adapted from the webinar presentation “Why They Leave and How to Get Them Back” with Kivi Leroux Miller and Katya Andresen. It was originally published on December 27, 2012 and has been updated. Want to start the off on the right foot with your donors? Take the time to show your gratitude and to differentiate yourself in a way that advances your mission and deepens your relationships with donors. Remember: having a memorable thank you is the first step in retaining more donors.Photo Source: Big Stock PhotoTry these three ways to wow your donors with your next thank you letter.Show the impact.Don’t lead with, “Thank you for your gift of $25 on December 5.” Lead with something that captures the true story of the impact. Lead with the success they are helping to achieve. That’s what the donor wants. They don’t want to know that you deposited $25 in your bank account on December 5. They want to know you are spending that $25 to make a difference in the world.Open the door.Share with your donors the other ways they can be involved with your cause. Invite them to an open house or participate in other programs. Educate them on what they can do in their own life to help your cause and if you have volunteer opportunities, let them know how to join in. Think of the different ways people can learn more about your organization and get even more involved in making a difference.Set expectations.Let donors know when they will hear from you again. If you add them to your mailing list, make sure you have an interesting and inspiring newsletter. Don’t just start slamming people with a bunch of boring information and ask them for money all the time. Create a newsletter that that continues to engage people’s spirit and report back on the results they helped make possible. Plan ongoing updates that will let donors know about all the great stuff that they’re making possible.
Copyblogger posted this lovely video from Hope for Paws, an animal rescue organization. (Can’t see it? Go here.)The Copyblogger post points to why this is great storytelling:1. It’s remarkable: We get to go on a first-hand journey to save this dog – and the puppies. The iPhone trick is pretty nifty too. It’s the kind of thing you want to share because it’s different and surprising.2. It’s emotionally compelling: We identify with the mother dog’s plight, and the amazing way she is saved.3. There’s a clear call to action at the end.I agree on all three fronts. Through another lens, this is also good storytelling because there is a clear hero, something real at stake and a lesson/solution.The best part is it’s low budget. And it doesn’t matter. If anything, it adds to the authenticity.What could you film from the front lines of your work? And before you say you can’t do this because you don’t have a cause as cute as puppies or you must respect the anonymity of those you serve, get creative. If you’re a policy organization, go film the people who are the end beneficiaries of your work. If you can’t film people you help, go talk to frontline staff or volunteers about their lives and experience. Do what this video does best: Invite us into the innermost experience of your organization, and take us on the adventure it is.
Jono Smith at Event360 asked me to share the following contest with you. Since I imagine the readership of this blog has thousands of big fundraising ideas, I’m inviting you to participate!By Jono SmithIt’s been said that “prototyping is the language of innovation.”A video of the human experience of your proposed new event concept is a prototype. Used correctly, an Excel spreadsheet is a prototyping tool. Google’s Gmail started out as a prototype. A temporary pop-up shop is a prototype. So how do you prototype fundraising ideas?Last week, The Jimmy Fund launched its “Big Ideas Contest,” a competition that encourages community involvement in the prototyping of new fundraising ideas on a large scale. Not only does this initiative “engage the public in creating the Jimmy Fund’s next great fundraising initiative to help conquer cancer,” it also inspired a judging panel filled with CEOs from such prominent companies and organizations as Legal Sea Foods, Stop & Shop, The Kraft Group, the Boston Red Sox, BJ’s Wholesale Club, and others. What a great idea to engage both the business community and the public in a collective effort to help conquer cancer.The contest is open to anyone with creative fundraising ideas and people are encouraged to think big. Nothing is off limits — events, apps, products, promotions — anything that is a feasible and viable fundraising idea will be considered. And, as if helping advance the Jimmy Fund’s mission isn’t enough incentive, there are prizes, including Boston Red Sox and New England Patriots tickets (a great tie-in for this iconic New England-based charity). For more on how to enter, visit the Big Ideas Contest site. The campaign’s tagline is “YOUR IDEA can change the course of cancer.” So what’s keeping you from making your next big fundraising idea real?Jono Smith is vice president of marketing at Event 360.
Accessible 24 hours a day, 7 days a week, your nonprofit website is a valuable tool for interacting with your target audience and allowing visitors to learn about your nonprofit. Having the insights to efficiently manage your website are important to optimize the experience for your supporters and ensure the success of your nonprofit. Fortunately, Google Analytics provides organizations with a cost effective way to monitor the metrics that matter and help your team make informed decisions.Here are three metrics that your nonprofit should be measuring: This organization located in Eau Claire, Wisconsin, is generating a significant amount of its traffic from outside its city limits. Based on this insight, the organization could consider expanding their target audience into new geographic territories or hosting a fundraising event in a new location. Mobile Traffic Behavior As the number of mobile site searches increases, optimizing your nonprofit mobile site for smartphone and tablet users is becoming even more critical to interacting and engaging with your supporters. Mobile traffic behavior metrics let you monitor your site’s mobile traffic growth over time. When analyzing this metric, it’s important to remember that an increase in mobile traffic growth alone doesn’t indicate that your site is mobile friendly. As mobile visitors typically spend less time on a site that isn’t adequately optimized for their devices, time on site, and average visit duration metrics should also be evaluated. Page Bounce RatesA “bounce” occurs when a visitor navigates to a page and then immediately leaves. Depending on the intent of any given webpage, a high bounce rate could indicate a low level of audience interaction and engagement. For example, if your volunteer application page has a high bounce rate, then you need to reevaluate the page’s content as visitors are not spending enough time on the page to fill out any information.Although these three metrics only begin to cover the extent of the metrics offered by Google Analytics, they provide a foundation from which you can start to measure the performance of your nonprofit website and your reputation. Knowing how to use the information displayed by these metrics will undoubtedly aid your nonprofit staff in optimizing your organization’s website content and improving overall audience engagement. For more information about the metrics that your organization should be utilizing download the free e-book, Top 10 Things Your Association Should Measure in Google Analytics.DJ Muller is president and founder of WebLink International, the creators of WebLink Connect™ the innovative, insightful and intuitive association management software with superior customer support. WebLink empowers hundreds of trade and professional associations and more than 500,000 small and medium businesses to help them acquire and retain more customers. Audience LocationThe audience location metrics enable you to specifically determine the geographic areas that your site content is reaching. By monitoring this metric, your nonprofit will have the tools it needs to determine if it’s effectively reaching its intended target audience. Additionally, this metric can be used as a means to reveal emerging or previously unidentified audiences as well as the effectiveness of your promotional efforts.
Of course, all fundraisers think their fundraising campaigns are special, but some campaigns are more special than others.A campaign for a giving day like #GivingTuesday is no exception.This is because your campaign and all of the outreach associated with it should have a specific focus, incentive, or goal that makes it different from your annual fund drive or an evergreen donation appeal. Just as your nonprofit’s message and branding should be unique to your organization, the same holds true for these types of special campaigns. When your fundraising campaign has a special focus, your donation page should follow suit.For best results, you should customize your nonprofit’s donation page for your #GivingTuesday campaign. You can opt to update your existing donation page or add an extra page dedicated to your special campaign. Another great reason for having multiple donation pages on hand? Better donor targeting and options for testing. Smarter fundraising for the win! (Need a smarter donation page that gives you the flexibility to customize for special campaigns? We can help.)When a donor lands on a page that has options and prompts that match your campaign criteria, they won’t wonder if they landed in the wrong spot.Optimize Your Donation Page for #GivingTuesdayAs you create or update your donation page for #GivingTuesday, keep in mind your goal is to achieve maximum message match. That is, your images, language, and giving options should be consistent with your appeals and campaign type. If your #GivingTuesday appeal focuses on supporting one particular program in your organization, don’t make donors hunt to find how to designate their gift.Copy:If your campaign is all about the #GivingTuesday Mega Match, when you send supporters to your donation page to join the #GivingTuesday Mega Match, your page better has a big headline that says something like “Double Your Gift with the #GivingTuesday Mega Match today to save.” Imagine the disappointment of a donor ready to give to the #GivingTuesday Mega Match and there’s no mention of the #GivingTuesday Mega Match to be found. In addition to your headline, it’s a good idea to include a few short (and I mean short) lines to describe and reiterate the goal of your #GivingTuesday campaign and what will happen as a result of the gift.Images:Does your #GivingTuesday campaign have a special logo or signature image? Then it needs to be on your donation page to let donors know that they’ve arrived at the correct destination. Remember: Your donation page should visually match not only your nonprofit’s brand but the campaign materials that likely brought them to the page in the first place.Donation Options:I think you can guess what I’m going to say here. If your #GivingTuesday appeal is all about recurring gifts or specific giving levels, don’t offer a bunch of unrelated options. The idea is that you shouldn’t have to do much explaining to allow your donor to successfully complete their donation. Create a clear and easy path and let them do their thing. Tip: To ensure maximum message match, use our Donation Page Checklist to keep you on track.Remember: your goal here is to remove any friction that might slow donors down or make it difficult for them to make a donation on #GivingTuesday. When a donor has to stop and reconcile discrepancies or sift through unrelated options to give, they’re more likely to be eyeing the door instead of your donation page.To-do: Write down three things that make your #GivingTuesday campaign unique. Now, make sure these three items are prominently featured on your donation page.
ShareEmailPrint To learn more, read: Posted on June 6, 2012June 16, 2017Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is part of a blog series on Malaria in Pregnancy. To view the entire series, click here. A couple of months ago, I had the chance to meet again with the members of the Plasmodium Vivax Infection in Pregnancy (PregVax) Consortium in Dehli, India– a country that contributes to nearly 80% of the malaria cases in Southeast Asia. P.vivax is the most common of human malaria species and causes up to 80 million cases annually with the majority occurring in Asia and the Western Pacific, Central and South America and the Middle East.The PregVax Consortium started back in 2008 to address the knowledge gaps in P. vivax infection in pregnancy. Approximately 25 million pregnant women exposed yearly to malaria live in areas where P. vivax is endemic. While the effects of P. falciparum malaria in pregnancy have been well characterised and are responsible for considerable maternal and infant morbidity and mortality, surprisingly little is known about the impact of P. vivax infection during gestation.The PregVax project is a cohort observational study of pregnant women from five P. vivax endemic countries (Brazil, Colombia, Guatemala, India and Papua New Guinea) that represent most of the world’s P. vivax infections. It aims to describe the epidemiological and clinical features of P.vivax malaria in pregnancy. Compiling this information in a methodologically standardized way is essential to describe the impact of P. vivax malaria in pregnancy. In addition, the project has been working to determine whether there are pregnancy specific P. vivax immune responses and characterize genotypically and phenotypically the parasites of the placenta. In an unprecedented effort, almost 10,000 pregnant women have been enrolled at the different project sites during their routine antenatal care visits and followed-up at the health facility until delivery or end of pregnancy.More accurate data of vivax malaria during gestation are essential to improve its clinical management and to guide control policies. Furthermore, elucidating the mechanisms involved in the pathology of P. vivax in pregnancy will help to develop specific control tools such as more effective drugs and vaccines.Although P. falciparum is the most deadly species and the subject of most malaria-related research and literature, more attention should be given to P. vivax. Furthermore, understanding the mechanism involved in P. vivax malaria may also help to elucidate important gaps in the knowledge of P. facilparum infection in pregnancy.Coordinating the PregVax project is challenging because of the ambitious objectives and the large cohort size. In fact, this is the first study of this kind in this area. As we are reaching the final stages of the PregVax project, I would like to take this opportunity to thank the European Commission whose research program, 7th Framework Program, made Malaria in Pregnancy one of its priorities and our consortium partners together with our collaborators from Centers for Disease Control and Prevention and the University of Melbourne. I left Dehli with the sense that we are making progress as we gain insight on critical aspects of this issue. Results will soon be shared with the scientific community.P. vivax was usually considered to be the benign malaria. However, its infection often leads to severe disease–and quality of life and productivity are negatively affected. Absenteeism from work and school and the anaemia that this disease leads to hampers the development of endemic areas. The economic impact of P. vivax malaria mandates that more resources be allocated specifically to research on this parasite.I think I can speak for everyone at the PregVax Consortium when I say that we look forward to assisting in any way that we can to achieve this vision.Prof. Clara Menéndez leads the Maternal, Child and Reproductive Health Initiative at the Barcelona Institute for Global Health and is the PregVax Consortium Co-ordinator.Share this:
ShareEmailPrint To learn more, read: Posted on November 6, 2013August 15, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The Global Health Corps is now accepting the first part of applications for its 2014-2015 fellowships, and will be accepted through January 24, 2014. The fellowships draw young people with diverse backgrounds and interests, and are open to anyone who is proficient in English, will have an undergraduate university degree by July 2014, and is under the age of 30. While job descriptions for next year’s fellowships will be posted in December, details on last year’s fellowships offer some great background on the sort of positions and organizations that host fellows.Share this:
Gratitude comes in all shapes and sizes. Whether your method of choice is an email, a letter, or a phone call; those two little words —thank you— go a long way to brightening someone’s day and making them feel appreciated.A heartfelt, sincere gift acknowledgment can be the difference between a first-time donor and a lifelong donor. The best acknowledgments engage donors, show them what their donation will do, and gives them confidence that their gift was well placed.4 Qualities of Memorable Donor Thank YousGo beyond “thank you” with these tried and true ways of expressing your donor gratitude. Send thank you messages that are:PersonalYour donors are friends of your organization. Being personal, warm, and authentic with them is essential to the longevity of your relationship. Send updates of your work and how their support makes it possible. Take the time to customize your thank you letters, using the segmentations you’ve created in your donor management system.TangibleDonors want to know that their dollars matter, so tell them what you did with their money. Share a story that highlights how a donor’s gift is making a difference. Invite your local donors to tour your facility or visit a program site. If possible, arrange for them to meet some of the people you serve. There’s nothing like having an unforgettable experience to make a cause tangible.CreativeSending photos or videos of your work is a great way to create a strong, emotional connection with your donors. Vary who the thank you comes from. Notes from volunteers, community members, or someone helped by the gift can be just as powerful as a message from your executive director.Donor-CentricYour donors make your work possible. Give them proper credit. List the accomplishments they’ve made possible and put them front and center in all of your outreach. As you write your thank you letters, make it about them and the difference you are making together.4 Things to Avoid in a Thank YouNow that you’ve mastered the “do’s” of saying thank you, here are some “don’ts” to keep in mind. Avoid thank yous that are:All About YouLetters that are all about your organization and the work you do risk sounding boastful, rather than emotionally connecting the donor to the cause. Focus on your appreciation of the donor and their gift, so your thank you message is just that: a message of thanks.LateA quick turnaround on your part shows the donor that their gift was valued. Use your donor management system to generate the email and direct mail thank you messages. Set aside time every week to produce and send your thank yous. If your donor intake process doesn’t allow for a thank you to be delivered quickly, it’s time to make a change.ComplicatedThanking donors should not be complex or time-consuming. Expedite your thank you process with templates for each version of your thank you emails and letters that you can tailor to specific donors. This will help you avoid having to start from scratch each time. Create one for major donors, first-time donors, events, etc. Discuss with your executive director about her or his involvement in the donor thank you process. Which letters do they want to personally sign or add hand-written notes to?Your Final ContactAfter the thank you, keep your donors involved and engaged. Add them to your newsletter list, invite them to special events, send them holiday greetings, and give them the opportunity to connect with you if they have any questions. This should be the beginning of a beautiful relationship.How will you say thank you? Download our guide, “How to Write Better Donor Thank Yous,” for more insights into donor acknowledgments, samples of unique ways to thank your donors, and a template to craft your own memorable thank you messages.
As they say, a goal without a plan is just a wish. Use this five-step marketing plan to make that wish come true.Dedicate 20 minutes every morning to review and make note of your organization’s marketing and fundraising priorities. By the end of the week, you’ll have the building blocks of your marketing plan.5-Step Nonprofit Marketing PlanStep 1: Define your marketing goalYou already have the source to find the right place for your organization to begin. Your marketing goals are what you want to accomplish through donor engagement.What are your three main fundraising goals for the next six months, in priority order?What is the one marketing tactic that contributes most to meeting your fundraising goals? In other words, what is the most productive way you can use marketing to meet your fundraising goals?Step 2: Determine your target audienceWhich of your donors would be most interested in your message? Who is most likely to respond and take action? Once you determine your target audience, segment your list further to prioritize the “low-hanging fruit” within that larger group.Step 3: Plan your approachPrioritize one or two methods to get you to your marketing goal. Whether your message is about a fundraising event, an ongoing program or new initiative, or your organization’s story; it’s not just what you say, it’s how you say it. Consider:Who are you targeting?How are you communicating?When are you contacting them?Step 4: Craft your messageCommunicate back to your donors first and foremost with what connects them with your organization; what they care about most. You have a sense of what matters to your audience and what their habits are. Take your core messages and look at them objectively. Do they align with what you know about your prospects and donors?Step 5: Analyze Your ResultsAgree on what success looks like during the planning process. Regularly review your results, in order to adjust tactics and strategies to achieve your goals. To round out your marketing plan, including the following:Timeline: How often will you review your plan—monthly, quarterly, annually?Metrics: How will you measure your success? Consider website analytics, e-newsletter subscriptions, and the number of donors who gave or volunteers who signed up. These metrics will be defined by what you want to accomplish.Evaluation: Review how your marketing activities have changed and/or improved your organization’s situation. Analyze what worked and why to identify what you want to do differently, and revise your plan as you move forward.Ready, Set, GoBlock out your 20-minute chunks first thing every morning, beginning Monday of next week. Read and reread this white paper, How Marketing Drives Donor Engagement, to learn more ways to use marketing to achieve your fundraising goals. Share it with your colleagues, and enlist their input and assistance as you work through the five steps to a game-changing marketing plan.Your investment of time and energy will be well worth it.
Share this: Posted on March 31, 2019March 31, 2019Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Interested in a position in reproductive, maternal, newborn, child or adolescent health? Every month, the Maternal Health Task Force rounds up job and internship postings from around the globe.AfricaMaternal & Child Health Officer: UNICEF; Madagascar (Closing Date: Wed Apr 10, 2019; post reserved for Malagasy candidates)Reproductive, Maternal & Neonatal Health Officer: WHO; Cotonou, Benin (Closing Date: Apr 14, 2019, 5:59:00 PM)Programme Analyst-Gender and Human Rights: UNFPA; Rabat, Morocco (Closing Date: April 14, 2019 EST)Associate Director, Sexual, Reproductive, Maternal and Newborn Health: Clinton Health Access Initiative; Lusaka ZambiaQuality Improvement Officer: Jhpiego; ZambiaAsiaTechnical Director: Jhpiego; AfghanistanProgram Officer: Clinton Health Access Initiative; Tanintharyi Region, MyanmarNorth AmericaSenior Policy Manager: Guttmacher Institute; Washington D.C.IT Intern: Guttmacher Institute; New York, NYResearch Associate: The University of Chicago School of Social Service Administration; Chicago, ILSenior Nursing Director – Maternal Child Health: Tower Health – Reading Hospital; West Reading, PASenior Project Coordinator, Women & Health Initiative: Harvard T.H. Chan School of Public Health; Boston, MAPostdoctoral Research Fellowship in Maternal Nutrition and Perinatal Health: Harvard T.H. Chan School of Public Health; Boston, MACoordinator Reproductive Health Program: Save the Children; Washington D.C.Director, Sexual Reproductive Health and Rights (SRHR): CARE; Atlanta, GACentral AmericaNational Post: Programme Analyst, Gender Based Violence: UNFPA; Managua, Nicaragua (Closing Date: April 13, 2019 EST)—Is your organization hiring? Please contact us if you have maternal health job or internship opportunities that you would like included in our next job roundup. ShareEmailPrint To learn more, read: