Editor’s note: This article was adapted from the webinar presentation “Why They Leave and How to Get Them Back” with Kivi Leroux Miller and Katya Andresen. It was originally published on December 27, 2012 and has been updated. Want to start the off on the right foot with your donors? Take the time to show your gratitude and to differentiate yourself in a way that advances your mission and deepens your relationships with donors. Remember: having a memorable thank you is the first step in retaining more donors.Photo Source: Big Stock PhotoTry these three ways to wow your donors with your next thank you letter.Show the impact.Don’t lead with, “Thank you for your gift of $25 on December 5.” Lead with something that captures the true story of the impact. Lead with the success they are helping to achieve. That’s what the donor wants. They don’t want to know that you deposited $25 in your bank account on December 5. They want to know you are spending that $25 to make a difference in the world.Open the door.Share with your donors the other ways they can be involved with your cause. Invite them to an open house or participate in other programs. Educate them on what they can do in their own life to help your cause and if you have volunteer opportunities, let them know how to join in. Think of the different ways people can learn more about your organization and get even more involved in making a difference.Set expectations.Let donors know when they will hear from you again. If you add them to your mailing list, make sure you have an interesting and inspiring newsletter. Don’t just start slamming people with a bunch of boring information and ask them for money all the time. Create a newsletter that that continues to engage people’s spirit and report back on the results they helped make possible. Plan ongoing updates that will let donors know about all the great stuff that they’re making possible.
Image credit: flickr member nateOneAfter the busy nonprofit year-end giving season comes the often overlooked nonprofit thank you season. Remember to give thanks for donations early and often. Showing constant, authentic appreciation for your donors (new and old) is crucial for retaining supporters.Need to breathe some new life into your donor gratitude plan? Here are ten thank you ideas to inspire you in the new year.1. Always send a thank you (and tax deductible information) within 48 hours of receiving a donation. Many online giving tools such as DonateNow automatically generate a donor receipt, but be sure to tailor or add a thank you message to the receipt. Then, follow up with a more personalized2. Send a birthday card to donors and remind them that they are important to the work your organization accomplishes.3. Have your board members personally call donors to say thanks. I recently did this as a board member for my alma mater’s alumni association. Out of the 25 people I called, only one person had received a thank you phone call from an organization before.4. Ask those who directly benefit from donations to write a handwritten note of thanks. Animal organizations could try letting their clients express their thanks to donors with a special piece of artwork.5. Create a YouTube video to thank donors when you reach a campaign goal. A great example of this are charity: water’s 5th birthday thank you videos.6. Have some exciting news to share? Send a special announcement to donors with images and a big bold note to thank them for making the accomplishment possible.7. Invite donors to a thank you reception. You’ll not only show your appreciation, but you’ll get face time with your donors and have the opportunity to learn more about why they support your organization.8. Many organizations send thank you cards and year-end appeals during the November/December holiday season. Don’t overlook other holidays as occasions to express your love and thanks.9. Dedicate social media shout outs to thank and recognize donors.10. Send donors a top ten list of accomplishments for the year to demonstrate how donations make an impact (and then make it clear that without their support, you wouldn’t have a top ten list).Donors are your organization’s superheroes. Saying thanks and reminding them of their VIP status should be at the top of your to do list in 2014. What are your favorite ways to thank donors? Share your ideas in the comments.
4. Finally, make the appeal for your causeOnce these women have made the right connections, and have had the right coaching and advice, they often feel a new excitement about what their wealth can accomplish in the world. Speak with them about how they give of their resources—often both time and money—and make the case for why your cause is worth it! Women today make up just under half of the nation’s millionaires. Over the next 20 years, through divorce, the death of a spouse, or inheritance, American women will control some $25 trillion dollars. This shift in wealth creates an incredible opportunity for much good to be done in the world. In my practice, I have seen that most women consider themselves to be philanthropic, and charitable organizations would be well served to provide opportunities for these women to flex their charitable muscles!Here are my tips on how to approach women who are taking the reins of their wealth for the first time, often in a crisis:1. Approach donors with empathyMajor life transitions such as the death of a spouse, divorce, and even retirement, can take a deep emotional toll, often forcing women to take more control of their financial life. Some may be prepared, but many are not. She will need time before she is ready to give to your organization as she learns how much money she has, where it is, and whether she and her family are going to be secure for the long run.2. Show her the good you doThe fact is, women think about money differently than men. As a group, women tend to be more concerned with the ultimate purpose of money rather than with an investing strategy and performance numbers. They first want to know that their money will securely carry themselves and their families through the future. After that, many women want to use their money to effect change in the world. Before you ask for money, show donors how the funds you do have are making an impact and demonstrate the good you’re already achieving.3. Invest time and support to build a long-term partnershipThere is a vast difference between winning a check from a one-time donor and building a long-term relationship with a philanthropist who is going to be dedicated to your cause for years to come. If you want a donor to partner with you over time, you should invest in them and make them feel appreciated, too. Before seeking contributions from women in transition, set your organization apart by encouraging her to seek wise counsel that can help her navigate the decisions of her new life. Charlie Jordan is a Certified Financial Planner™ practitioner and partner with Brightworth in Atlanta. He advises high-net-worth clients—particularly women—in investment management and tax and estate planning and he works closely with them to establish plans for their charitable giving. He is also on the board of the Georgia Planned Giving Council.
After a monster giving day, you may want to just spend a week recovering from all the work and excitement of the event. That said, the real opportunity lies not just in the donations and new donors acquired on the day itself, but rather in the long-term potential of these supporters. Here are five things to do that will help you harness the momentum of your giving day: 1. Get out the thank you. If you haven’t yet, send that thank you ASAP. 2. Examine donor information and behavior. Do these donors look different than your normal annual fund supporters? Did your existing donors give in new ways? Analyzing these details will help you understand how giving days fit into your overall fundraising strategy.3. Determine which methods resulted in the most support. Look at your promotional efforts and rate how they performed. If you had supporters and volunteers helping to raise funds, pinpoint who had the most influence and be sure to cultivate them as champions of your work.4. Have a special orientation plan for donors you acquired during your giving day. It’s likely that these new donors aren’t as familiar with your organization as other prospects. Create a welcome series to introduce your work and let these new supporters know why your community is so special.5. View this webinar. While vital, perfecting the art of donor relationships isn’t easy. This on-demand webinar presentation features the Donor Relations Guru herself, Lynne Wester, who offers tips that will help you think through your communications and stewardship plans.
We can’t wait to get #15NTC started—and I hope to see you there! New product testing: We’re looking for nonprofit staff to give us some feedback on a new online fundraising platform we’re working on. If you’re interested in talking to our tech team, please email [email protected] to find out more. To show our appreciation for lending us 60 minutes of your time, we’ll make a donation to your organization! Friday, March 6th at 1:30pm CST: In this session Matthew Mielcarek of Charity Dynamics will join Caryn for a presentation all about online fundraising and digital tools: Your Guide to 2015 Digital Opportunity and Finding Tools to Get You There – #15NTCdigtools (this session will be available to view on demand when the conference is over} Social: Follow us on Twitter @Network4Good and on [email protected] to see where we are and what we’re up to at #15NTC. Breakout sessions: Caryn Stein, VP of Communications and Content, will be presenting two breakout sessions this week: Thursday, March 5th at 10:30am CST: Caryn will join Jamie McDonald, founder of Generosity Inc, to give you inside info on how to launch a successful giving day: The Secret Formula to Successful Giving Days. #15NTCGivingdays This morning five of my colleagues and I are flying to Austin, Texas for the Nonprofit Technology Conference (NTC)! We’re looking forward to learning, networking, and enjoying all that Austin has to offer. If you will be in Austin, or if you’re attending NTC virtually, we’d love to meet you! Here are some ways to get in touch with the Network for Good team at NTC: If you’re not registered for NTC, you can come to the Science Fair on Wednesday March 4th from 1:30-3:30pm CST at the Austin Convention Center. NTC Science Fair: Come say hi to us at booth 813! Pick up some swag, spin our prize wheel, and learn how Network for Good can help you raise more money online with our software and coaching!
ShareEmailPrint To learn more, read: Posted on October 3, 2014October 14, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)At the Maternal Health Task Force, we believe mothers and newborns will achieve the care they need as long as talented and enthusiastic people continue to work and advocate for improved outcomes. As such, we’d like to share opportunities available throughout the maternal health community.mothers2mothers: mHealth Project Manager in Cape TownUN WOMEN: Program Specialist (Consultant), Support the Reduction of Newborn & Maternal Mortality, EthiopiaUCSF Bixby Center: Research Analyst, Project CoordinatorJhpiego: Program Officer, DC; Senior M&E Advisor, Namibia; Project Director, Namibia; Senior Program Manager, Haiti; Malaria in Pregnancy Specialist, UgandaJacaranda Health: Knowledge/Special Projects ManagerShare this:
Posted on October 22, 2014June 12, 2017By: Amy Boldosser-Boesch, Interim President of Global Advocacy, Family Care InternationalClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This year’s UN General Assembly was full of high-profile moments that reinforced the need for investment and action to improve reproductive, maternal, newborn and child health (RMNCH): the launch of a Global Financing Facility to Advance Women’s and Children’s Health; the release of reports tracking stakeholders’ fulfillment of commitments to Every Woman Every Child; new data on maternal, newborn and child survival from Countdown to 2015; and a plethora of side events focusing on strategies and country progress toward MDGs 4 and 5. For Family Care International—which advocates for improved reproductive, maternal, and newborn health—this unprecedented level of attention to women’s and children’s health is a welcome sign that our advocacy is having an impact, and that global commitment to ending all preventable maternal and child deaths is stronger than ever.RMNCH was a key theme in many other important discussions during the week, demonstrating the centrality of the health of mothers and newborns to a range of development challenges.Events began with a Climate Summit that brought together leaders from more than 120 countries. The Partnership for Maternal, Newborn & Child Health noted during the Summit that “women and children are the most vulnerable to the effects of a changing climate, and those who are more likely to suffer and die from problems such as diarrhoea, undernutrition, malaria, and from the harmful effects of extreme weather events such as floods or drought.”There was a special session to review progress towards achieving the International Conference on Population and Development Programme of Action. The ICPD agenda highlights the importance of ensuring universal access to sexual and reproductive health and rights and the importance of quality and accessible maternal health care, recognizing that healthy girls and women can choose to become healthy moms of healthy babies.The UN Security Council held an emergency meeting where President Obama called for swift action on the Ebola epidemic that is destroying lives and decimating African health systems. This crisis highlights already-fragile health systems that lack sufficient health workers, supplies, and essential medicines; the same failures that contribute to maternal and newborn mortality. A recent news story details how pregnant women who are not infected with Ebola risk dying in West Africa due to lack of access to maternal health services, and the same risk exists for newborns and young children. The loss of skilled healthworkers, particularly midwives, could have enormous long term impacts on the ability of women, newborns and children to access life-saving care.Finally, the UNGA week included high-level meetings on humanitarian crises in Syria, South Sudan and many other countries. According to the State of the World’s Mothers 2014 report, more than half of all maternal and child deaths occur in crisis-affected places. Discussions of humanitarian response in crisis settings included recognition of the disproportionate impact on women and children of violence, including gender-based violence, displacement, lack of access to food and lack of access to crucial maternal health services and early interventions for newborns. These crises and fragile health systems make achieving the Every Newborn Action Plan recommendations on ensuring quality care for mothers and newborns during labor, childbirth and the first week of life more difficult, but also more critical.While this long list of world crises may seem overwhelming, there is some good news on maternal, newborn and child survival. As the UN Secretary-General reminded us, the world is reducing deaths of children under the age of five faster than at any time in the past two decades and significant declines in maternal mortality have occurred in the past 10 years. As the world works together to shape the post-2015 development goals, these experiences during UNGA show that the new agenda must prioritize continuing to address maternal, newborn and child mortality which is linked to many of the world’s pressing development challenges, including poverty. As a recent editorial in The Lancet says, “As governments slowly come to an agreement about development priorities post-2015, it is clear that maternal and newborn health will be essential foundations of any vision for sustainable development between 2015 and 2030.”This post originally appeared on the Health Newborn Network Blog.Share this: ShareEmailPrint To learn more, read:
Have you heard? Facebook is unveiling a new tool to help nonprofits raise more this year-end–and we’re having a special live joint presentation to show you how it works. Click here to learn more. And the countdown continues.This week, we’re focused on getting your board, volunteers, and staff engaged and ready to fundraise. A peer-to-peer campaign is one of the best ways to get these key supporters excited, boost your total dollars raised, and expand your reach to new donors.It’s important to remember that peer-to-peer campaigns aren’t meant to be cure-all, stand-alone efforts. Rather, they a strategic component of a complete and well-rounded fundraising plan.So, how exactly do you encourage these key supporters to hit the ground running?Step 1: Make It EasyAny time you want to turn donors into fundraisers (or get anyone to do anything, really), you’ll see more success when you make your desired action as easy as possible. This especially applies to your board members. They want to help, but they’re busy and may not know where to begin. This is where a little planning goes a long way. Some things to consider:Offer clarity. First things first, you’ve got to be crystal clear about what you want your key participants to do, how they need to do it, and what you expect from each of them. This means you’ll need to zero in on your fundraising goals, which projects or programs you want to the campaign to fund, and how many donors you think you’ll need to get there.Give them scripted messages. Get your participants started with pre-written emails, fundraising appeals, phone scripts, and social media posts. They may want to customize these messages to underscore their own stories or connection to their networks, but offering a starting point will give them the head start they need to feel like a personal fundraising campaign is something they can do.Set a timeline and send reminders, particularly for board members. In a recent conversation with local nonprofits about board fundraising, I heard a common refrain, “My board members want to get involved, but they sometimes work on their own time frame, instead of ours.”Ok, you may not be able to totally get around this, but being upfront about your campaign timing and deadlines can minimize this concern. Have a timeline just for your board, and send reminders to keep them motivated and on track. Encourage them to set an example for your other donors and fundraisers by kicking off their campaign with a donation that can serve as a matching gift.Equip them with the right tools.Having the right technology in place will make the entire process of setting up a campaign, organizing your fundraisers, and collecting donations much easier. You’ll want a peer fundraising platform that allows you to customize your messages quickly and launch your campaign, as well as built-in best practices and optimized pages, so you’re getting the most out of your participants’ outreach. The easier it is, the more they can do themselves. That will take more of the burden off of you. (Pretty sweet, right? Want to see a platform that can help you make it easy? Schedule a personal tour of our peer-to-peer fundraising software to learn more.)Step 2: Make Your Participants Look GoodWe all want to look good, don’t we? Help your board, staff, and other key fundraisers look good through a social fundraising campaign that underscores their passion for your work.Let them personalize their outreach. People are more likely to give when asked by someone they know. When your participants’ campaigns reflect their unique stories and includes their photos, their networks will be more likely to join in and give to your cause.At the end of the day, giving is most often driven by personal ties and experiences, so encourage your fundraisers to use their connection to your work to fuel their outreach. It will make them feel great and will ensure their outreach is more effective than a generic ask.Offer a great giving experience. A powerful and personal fundraising ask is one thing, but the giving experience must back that up. Beyond the personalization, make sure that your giving pages are intuitive beautiful, and make completing a donation easy, fast, and fun. Don’t forget to include elements that keep the giving going, like recurring donation options, social sharing tools, and donation tickers to highlight generous campaign donors .These features help you raise more and make it more likely that others will share your fundraisers’ pages.Step 3: Let Them See the PotentialTo get your board, staff, and volunteers excited about your campaign, help them visualize the results of the campaign as well as their individual contributions. Give them a clear vision of your target that clearly shows the impact on your mission.Leverage the network effect. Work with your board members and staff to identify how many people they can reach, and then think of the potential size of their network’s network. Show them how quickly their messages could spread far beyond your existing donor base.Help them see the return. A peer-driven fundraising campaign can be an affordable way to grow your list, recruit new donors, and raise money through just one campaign. By using your existing base as a megaphone, social media and word of mouth can power your outreach. With just a little support from email, paid advertising, and the right technology, you can raise exponentially more than your fundraising costs.Underscore the impact: Each fundraiser and donor has a specific impact on your goal and mission. Outline how each fundraising page and donation gets you closer to the goal. Then, for your board in particular, show how this campaign fits into your larger fundraising vision. Once your stakeholders see their potential impact on your work, they’ll be motivated to jump in and do their part.
Knowledge is power. For nonprofits, harnessing that power comes in the form of a donor management system, or DMS. Using a DMS allows you to effectively gather and analyze information that would be very time consuming or impossible to access without one. A DMS allows you to see what parts of your organization’s mobile fundraising campaigns are effective and where you’re falling short. This information helps you make better-informed decisions on where to dedicate your limited resources for maximum effect. A DMS will also help you improve the elements of your campaign, making them more effective. The right DMS makes tasks simpler, freeing you up to spend your time on other things.In order to get the most from your mobile giving campaigns, you’ll need a DMS that provides the right tools. Here’s what you should look for:Mobile-Friendly Templates for Donation PagesMobile device use is rising quickly. A recent Pew Research study found that 77% of Americans own a smartphone. People are increasingly using their devices for everything from entertainment to social media to making mobile donations. Choose a DMS that allows you to easily create fully mobile-responsive donation pages that automatically resize text and images properly for mobile screens.Makes Text-to-Give SimpleText-to-give is a popular form of mobile giving that nonprofits can use in a variety of creative ways. You’ll want to be able to set up text-to-give campaigns quickly, including creating your text-to-give numbers and trigger words.Robust Tracking ToolsThe ability to track and manage your active giving campaigns in an easy-to-understand interface is one of the most important features any DMS should have. This is where you’ll see, at a glance, which campaigns (and which tactics you used within each campaign) performed well, and which ones generated less interest than you expected. Connecting with what matters to your donors is vital to ensuring the survival of your mission. The data you gather here can be used to spur discussions inside the organization on what direction future efforts should take.Pledge ManagementMany nonprofits lean on pledges for support. Any DMS you consider should contain a pledge management system, too, and allow your mobile giving campaign to accept pledges. Pairing pledged contributions to actual donations helps you manage your plans for future growth. Knowing who has pledged but fallen behind on fulfilling that pledge tells you who needs to be reminded of their commitment via an email or postcard. It also makes thanking those who have followed through easier.Flexibility For Multi-Channel CommunicationsOne size never fits all when it comes to fundraising. Often you’ll be integrating mobile giving into multi-channel campaigns. A good DMS allows the user to take advantage of a range of ways to communicate with potential donors. Features like bulk text messaging, the ability to create and track email campaigns, and mail merging and direct mail integration are all essential for effectively communicating with supporters in their preferred method.If you’re shopping for a DMS, be sure to evaluate how it will help you streamline your mobile fundraising activities and how robust the tracking is. A well-deployed DMS provides you the tools you need for smart decision-making as an organization. By bringing many of the pieces that previously existed separately into one platform, you’ll conserve your finite resources and be better positioned to grow your organization and better fulfill your mission and the community you serve.Download “The Ultimate Guide to Mobile Giving” to learn more about how mobile giving can boost your fundraising campaigns.
 Research partners include Gynuity Health Projects; University of California, San Francisco; University of Illinois, Chicago; JN Medical College Belgaum, Karnataka; and BLDE University’s Shri B. M. Patil Medical College Bijapur, Karnataka This post has been lightly edited from its original appearance on the FCI Blog.Share this: ShareEmailPrint To learn more, read: Read the study here:Raghavan, et al. “Misoprostol for primary versus secondary prevention of postpartum haemorrhage: a cluster-randomised non-inferiority community trial,” BJOG. 2015. The World Health Organization (WHO) and the global health community recommend that all pregnant women receive a uterotonic drug at the time of childbirth to prevent PPH regardless of their risk level, a model known as ‘universal prophylaxis.’ In many settings, however, achieving this model may not be feasible or cost-effective – especially in remote areas located far away from a health facility. Even with universal prophylaxis, some women (approximately 6-15%) will still develop PPH and require emergency care.Partners from U.S. and Indian research institutions compared the universal prophylaxis model to one focusing on ‘early treatment,’ whereby only women who bleed more than 350 mL during labor are given a pre-emptive treatment dose of misoprostol.  Conducted in a rural district in southern India from 2011-2014, the study enrolled over 3,000 women who delivered with an Auxiliary Nurse Midwife (ANM) at home or in a health sub-centre, the most basic level of health facility.In designing the study, the researchers emphasized the “imperative to create options to manage postpartum hemorrhage wherever women deliver, including the lowest levels of the health system.” The ANMs were randomly divided into two groups; those in the universal prophylaxis group gave 600 micrograms (3 tablets) of oral misoprostol to all women within five minutes of birth, and the early treatment group administered 800 mcg (4 tablets) of sublingual misoprostol to women who lost more than 350 mL of blood.Results from the research shows that early treatment of PPH is a feasible alternative strategy to universal prophylaxis; there was no difference in the rates of bleeding and in the rates of transfer to a higher-level facility between the two approaches. Fewer women in the early treatment group than the universal prophylaxis group received medication (4.7% versus 99.7%), so early treatment has the potential to be more cost-effective. This model can also equip community level providers with a strategy to manage bleeding before it becomes life-threatening.In discussing these findings, the researchers noted, “This new early treatment approach is an important step towards a more strategic placement of misoprostol for managing postpartum hemorrhage along the continuum of care.” Indeed, these findings also raise questions about the need for a universal prophylaxis approach, especially in remote and rural settings where women give birth at home. Posted on January 7, 2016June 12, 2017By: Shafia Rashid, Senior Technical Advisor, Family Care International (FCI) Program of Management Sciences for HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Postpartum hemorrhage (PPH)—excessive, uncontrolled bleeding during or after childbirth—is the leading cause of maternal death around the world. Despite this, the condition is almost entirely preventable and treatable. In some parts of the world, women give birth at home or in health facilities lacking the essential supplies and equipment to manage PPH and other life-threatening complications.Wherever a woman decides to give birth, she needs access to life-saving, uterus-contracting drugs, called uterotonics, for the prevention and treatment of PPH. The recommended uterotonic, injectable oxytocin, requires cold storage and technical skill to administer, making it difficult or impossible to use in many rural and low-resource areas. Misoprostol is a safe and effective uterotonic and a good alternative in community settings since it doesn’t require refrigeration or administration by a professional.