New screenwriting programme launched for budding Mid-West film and TV writers

first_imgWhatsApp LifestyleEntertainmentLimerickNewsNew screenwriting programme launched for budding Mid-West film and TV writersBy Meghann Scully – September 9, 2020 213 Print Donal Ryan names Limerick Ladies Football team for League opener RELATED ARTICLESMORE FROM AUTHOR Predictions on the future of learning discussed at Limerick Lifelong Learning Festival Facebook Advertisement Email Limerick Ladies National Football League opener to be streamed live center_img Previous articleUL Med school graduates join UHLNext articleREVIEW: Junior Rugby returns with Munster Junior Cup Meghann Scully TAGSKeeping Limerick PostedlimerickLimerick Post Linkedin A new screenwriting programme for budding film and TV writers in the Mid-West has been launched by Innovate Limerick through Film in Limerick and the Limerick and Clare Education and Training Board.Writers Factory is a 22-week programme designed by legendary UK script-guru Phil Parker and for the first time the course is available in Ireland through a collaboration with Film in Limerick.Sign up for the weekly Limerick Post newsletter Sign Up First designed in the early 2000s, Writers Factory has grown in to the gold-standard of screenwriting courses and has launched the careers of many successful screenwriters.The programme will take place online on Monday nights at 7pm to 9.30pm starting on 19 October 2020.It is suitable for both aspiring as well as emerging screenwriters with an interest in writing for film and TV.The introductory course will give participants a strong foundation in the craft and art of screenwriting and help them to develop a framework for screenwriting practice. Participants will complete a 10-minute short script as part of the course and have the opportunity to pitch their project to producers and directors and receive feedback.The screenwriting course has been updated by Parker himself for Mid-West participants in conjunction with Film in Limerick and the course will be taught by Writers Factory teacher Eleanor Yule along with special guests.Yule is an award-winning writer/ director, known for her feature film ‘Blinded’ and her television documentaries with Michael Palin and also teaches screenwriting at the Liverpool Screen School at Liverpool John Moores University.Regional Film Manager Paul C. Ryan said: “It is fantastic to have both the multi-talented Eleanor Yule and Phil Parker himself involved in delivering this programme for new writers in the Mid-West. For the first time ever in Ireland we are thrilled to be able to offer this extraordinary course for aspiring and emerging screenwriters and I’m looking forward to seeing the scripts that are developed during the programme”.The course is funded by Limerick and Clare Education and Training Board as part of their ongoing partnership with Film in Limerick to developing new film and TV talent in the region. Having been a participant on a previous Writers Factory course in the UK, Regional Film Manager, Paul can vouch for the quality and success of this programme.“It is hands-down the best screenwriting course I have ever experienced and not only has it become a foundation for writers in the UK, it has also influenced and become adopted as the standard in many MA Screenwriting programmes there. This new version especially updated for an Irish audience is sure to have a big impact on the development of writers in the region,” he said.The programme is offered at a subsidised cost of €100 for the 22-week course.For more information or to enrol visit Billy Lee names strong Limerick side to take on Wicklow in crucial Division 3 clash WATCH: “Everyone is fighting so hard to get on” – Pat Ryan on competitive camogie squads Limerick’s National Camogie League double header to be streamed live Twitterlast_img read more

The marketing KPIs to start tracking now, according to data scientists

first_img 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Alyssa Nolte Alyssa Nolte is Chief Development Officer for Discida (de-see-da), a national research science firm that serves a wide range of organizations, including credit unions. Discida data scientists developed the Brand … Web: Details Most marketers intuitively understand that marketing is both an art and science. Trying to motivate human behavior, creating a look and feel for your brand, crafting messages that resonate and compel – these constitute the “art.” But even the most artful and creative efforts need the science of data and analytics to show if they are moving the needle.Marketers are often under pressure to measure results and demonstrate ROI. But traditional credit union KPIs don’t necessarily directly reflect the impact of the marketing team. If your deposits are up next month, is it the fabulous CD promotion that marketing designed, or were local economic factors the driving force? Marketers need KPIs they can own, effectively track, and report on consistently quarter after quarter and year after year. I spend my days with data scientists who live and breathe methodology, metrics and analysis. So, what are the key areas of brand equity they think marketers should be measuring? 1. Performance. This metric quantifies and measures the strengths and weaknesses of your key brand attributes. From this you can better understand why members choose your credit union, or where you may be losing ground to the competition.2. Knowledge. There’s a lot of choices out there for financial services. Knowledge is a gauge for how familiar target audiences are with your brand, and if they understand what differentiates you from the rest. 3. Recognition. This measures how top-of-mind your brand is with stakeholders who matter most. It can tell you how effectively your marketing campaigns are penetrating the market. If you want to be a financial consumer’s first choice, make sure this number stays high.4.Loyalty. Acquiring new members is part of any good marketing strategy, but savvy marketers never lose sight of how valuable current members are. Loyalty assesses how much love your brand inspires, which can impact almost every other important business metric. The composite of these four metrics is your Brand Health Score, which offers an insightful window into the strength and sustainability of your credit union. Marketers often have strong instincts when it comes to brand health and marketing strategy, but the ability to calculate precisely where your brand is strong and weak will make every effort more targeted and effective.Measuring instincts and proving hypotheses can be murky waters. It can be tough to know where to start and what to track. Today, innovations in artificial intelligence and machine-learning give marketers powerful tools to produce an accurate and detailed look at the four aspects of brand health and how they evolve over time. Algorithms can perform the work of a team of professional researchers to factor how consumers think and feel, how their impressions change, and what a certain market is prioritizing at any given time.It’s time for marketers to turn gut-feelings into scientific data. Armed with the right metrics, they can blend intuition with information, and invest time and resources confidently in the highest impact marketing strategies for your credit union.last_img read more

‘Bolt’s records will be hard to beat’

first_imgAsafa Powell, the former holder of the 100 metres world record, believes that it will be hard to break the world sprint marks held by his illustrious Jamaican teammate Usain Bolt.Powell, who was speaking last week in India, says Bolt’s third lowering of the 100-metre record – to 9.58 seconds – was a great race. His opinion concurs with the view expressed early this year by another former world record holder, Donovan Bailey of Canada,”It will be very difficult to break these two records,” offered the 33-year-old Powell. Like the world record for 200 metres, Bolt set the current 100 metres standard at the 2009 World Championships in Berlin, Germany, with Powell getting third place.”I was pretty much the best starter in the world and he was already ahead of me at the start,” Powell recalled.Contrary to the general perception of the tall man from Trelawny being slow from the blocks, Bolt led the field from the very first step. He clocked 6.31 seconds at the 60-metre mark, which is superior to the world indoor record for 60 metres of 6.39.”So, he had a great race,” he said admiringly. “It’s going to be very hard for someone to come and match that run,” he stated.Powell set the world record at 9.77 seconds in 2005, equalled it twice before trimming it to 9.74 in 2007. Bolt accelerated that to 9.72 seconds before the 2008 Olympics and won the gold medal there with a miraculous run of 9.69 seconds.RECORDS LIKELY TO STAND”I would say it is likely to stand for a very long time,” he concluded of the 9.58 clocking. He did allow that the 100m record was slightly more vulnerable. “I feel the 9.58 is more likely to be broken,” he continued.The all-time performance list has the joint second-fastest 100-metre men alive, Jamaica’s Yohan Blake and American Tyson Gay, tied at 9.69 seconds while Blake’s personal best at 200 metres of 19.26 is closer to the Bolt world record of 19.19 seconds. Though Powell has a 200-metre personal best of 19.90 seconds and qualified for the 2004 200-metre Olympic final, he thinks Bolt’s world record in the curved sprint is astounding. “19.19secs in 200m is ridiculous,” Powell said.Earlier in the year, Bailey, the Olympic 100-metre champion in 1996, said the world records will stand for a long time. Bailey, who set a world record to win his Olympic gold medal, said: “Bolt has set the current bar high for sprinters and someone will be along to break his records in the far, far future.”last_img read more

‘Poisoned’ rhino horns to beat poachers

first_img9 April 2013The latest attempt to counter the thriving crime of rhino poaching in South Africa comes in the form of a poisonous substance with which a game reserve is now treating its rhinos’ horns.Consumers of the “poisoned” rhino horn, generally found in Asia, risk becoming seriously ill from ingestion as it is contaminated with a non-lethal chemical package.Private game reserve Sabi Sand Wildtuin, at the southern end of the Kruger Park, is tired of watching an entire species vanish before its eyes.The reserve has resorted to taking matters into its own hands by injecting ectoparasiticides into the horns of 100 of its rhinos.Ectoparasiticides are not intended for consumption by humans; they are generally used for the control of ticks and parasites in animals. An ectoparasiticide is an antiparasitic drug used in the treatment of ectoparasitic infestations. It kills the parasites that live on the body surface.Toxic side-effectsAlthough not lethal in small quantities, they are toxic and symptoms of accidental ingestion may include severe nausea, vomiting and convulsions, among other side effects.Because of these side-effects, the treated rhino and their horns must be visibly identifiable, to avoid ingestion of treated horns by humans.Andrew Parker, the chief executive of Sabi Sand Wildtuin Association, says the reserve is leading this programme because it is located at the epicentre of the problem, at the southern end of South Africa’s Kruger National Park, where up to 70% of rhino killings occur.In addition to making whoever consumes the rhino horn very ill, the ectoparasiticides are accompanied by a pink dye that can be detected by airport scanners.“We realised that the treatment of the horns, along with an indelible dye, would go a long way towards helping us achieve our goal of protecting all rhinos in South Africa from poaching,” says Lorinda Hern of the Rhino Rescue Project.The dye is visible on an X-ray scanner even when ground to a fine powder. Airport security checkpoints are almost certain to pick up the presence of this dye in a treated horn regardless of whether the horn is intact or in powder form.“Testing is ongoing and comprehensive, to ensure that the animals have in no way been harmed by the administration of the treatment and, based on the research, it is believed that the treatment should remain effective for approximately three to four years, after which re-administration would be required,” says Hern.Diminishing the lucrative tradeThere is no doubt a solution to rhino poaching needs to be found. The number of rhinos lost to poaching in South Africa exceeded 300 in 2010 and over 400 in 2011.This week, the government said 203 rhinos had been killed by poachers so far this year, including 145 in Kruger Park.Rhino horn on the black market is worth an estimated R600 000 (US$66 000) a kilo for mature horns, which average four to 4.5kgs in weight when they are sawn or hacked off close to the animal’s skull.The poachers themselves receive a fraction of the R2.4-million to R2.7-million ($264 000 to $300 000) value of each horn from the syndicates that plan the raids and export the material.Logically, a permanent solution to poaching is to eliminate the demand for rhino horn altogether. Education will go a long way to teaching consumers that rhino horn contains no nutritional or medicinal value, however, education will not produce an immediate result – and results are needed urgently.The Sabi Sand game reserve hopes that these two tactics, implemented for the first time in South Africa, will put a dent in the lucrative rhino horn trade.“The media in South Africa and globally maintain a close watch on the shrinking herds of our rhino,” Parker says. “The same platform can expose exactly what the poachers are up against from now on.“They have had an easy ride so far, running a vast and brutal, hugely profitable trade under the noses of government authorities between here and Asia. Now we are forcing them to answer to their consumers about what they are passing off as medicine,” he adds.Sabi Sand has launched a widespread media campaign and posted signs on its fences to make poachers aware that its rhinos’ horns have been poisoned.First published by – get free high-resolution photos and professional feature articles from Brand South Africa’s media service.last_img read more

The challenges and rewards of growing buckwheat in Ohio

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Like many farms in Ohio, the 2016 planting season started a little later than expected for Marion County’s Lill Farms. Planters started rolling on May 23 and wrapped up in the first part of June. Summer dealt a rough five-week period with no rain and then timely August rains helped push yield numbers to higher marks than anticipated.As harvest time approached, Lill Farms’ David Niederhuber had to take a hiatus from the corn and soybean fields  to take off another crop that is part of the farm’s rotation — buckwheat.“We started growing buckwheat here in the early 1990s and it certainly is a unique crop,” Niederhuber said. “It’s a double-crop with a short growing season and it goes in after wheat and this year we planted it on July 15 but it can go in as late as Aug. 1.”With a mid-summer planting time frame and a short growing season window, the weather experienced this year was ideal for the unique crop.“We received about two inches of rain about a week after we planted it,” Niederhuber said. “That was helpful, but buckwheat doesn’t need a lot of rain and it doesn’t require the best soils and it is most beneficial in how it pulls fertilizer back out of the soil and will make it readily available for next year’s corn crop.”Because it grows so quickly and helps to keep the weeds down, buckwheat works really well as a cover crop, not to mention the added production revenue per acre.“That is always a factor we consider when we decide to plant buckwheat,” Niederhuber said. “The last time we put wheat out we followed it with tillage radishes and crimson clover, but buckwheat looked good on paper this year.”In a normal growing season, buckwheat requires a frost in order to be harvested, but the extended warm temperatures of 2016 forced Lill Farms to take a different approach.“Buckwheat is an indeterminate crop, which means it will keep flower and producing seed until it is dead,” Niederhuber said. “Normally we go in and cut it three days after the first frost, but this year that wasn’t an option. It did look pretty green coming out the back, but all and all we didn’t have too many issues with cutting it before a frost.”A decent yield for double-crop buckwheat is around 25 to 30 bushels to the acre and Lill Farms was a bit above average with this year’s harvest.Choosing to plant buckwheat in Ohio does have other challenges. The dealer that Lill Farms used to work with was in Forrest, Ohio, but there are currently no buckwheat dealers in the state, leaving the only option to deal directly with a mill in New York.“I make the trip up to pick up the seed and I’ll take the harvested product back to that mill this fall,” Niederhuber said. “They will process it to make buckwheat flour which is then used for pancakes.”Buckwheat is considered highly nutritious and the market for the grain is growing, especially with an increasing number of people adopting a gluten-free diet. Buckwheat is not a member of the wheat family and is more closely related to rhubarb.This rare crop is marketed much differently than corn and soybeans, which base their values from the Chicago Board of Trade.“Buckwheat is a 100% production direct contract,” Niederhuber said. “The mill sets the price for the seed and sets the price for what they’ll pay when you deliver the harvest back to them and it’s all on the hundredweight.”Trucking the new crop back to New York is the biggest expense in Lill Farm’s buckwheat endeavor.“That may be one of the biggest hurdles for other farmers playing with the idea of making buckwheat a part of their operation,” Niederhuber said. “Logistically and economically, not many farmers are going to be willing to make that trip when harvest is complete.”That’s why the decision to plant double-crop buckwheat on these Central Ohio wheat acres is made on a year-to-year basis.“Straw has chemicals in it that are toxic to the buckwheat, so we chose to bale 3,500 bales of straw this year as opposed to disking it in,” Niederhuber said. “Combine the value of that straw with the value of the buckwheat and the end result to the bottom line would equal close to 200 bushel corn with a quarter to half of the expense.”With two plantings, two harvests and straw handling, Niederhuber and Lill Farms are willing to do the more difficult tasks in order to make things work in this current agricultural economy. In 2017, an additional 10 acres of buckwheat will be planted for a total of 60 acres, meaning a few more pancakes for the rest of us and a bit more profit for Lill Farms.last_img read more

Bengal Governor ‘rescues’ Union Minister Babul Supriyo from Jadavpur University

first_imgKolkata’s Jadavpur University campus turned into a battle ground on Thursday after students of the university surrounded Union Minister of State Babul Supriyo in the afternoon and did not let him leave the campus.West Bengal Governor Jagdeep Dhankar, who is also the Chancellor of Jadavpur University, managed to rescue Mr. Supriyo on Thursday nightWhile Mr. Dhankar could get the Union Minister out of the campus, his convoy was stopped for about an hour in front of the university gate with Mr. Supriyo onboard. Mr. Dhankar and Mr. Supriyo could finally leave the campus later at night.The university witnessed rounds of fights on Thursday between students affiliated to both left and right wing political parties. Students’ union offices were ransacked by supporters of RSS’ students’ wing ABVP and members of Durga Bahini.According to eyewitnesses, the commotion started early in the afternoon when students formed a barricade trying to stop Mr. Supriyo from entering the campus, who had come to address the freshers and attend a seminar on governance in India. However, even as Mr. Supiyo managed to enter the university, he was asked to apologise by the students when he tried to leave.The Vice-Chancellor and other senior officials of the campus fell sick and were admitted to a south Kolkata hospital.While it is not clear which students’ body led the protest, Communist Party of India-Marxist-Leninist [CPI-ML] condemned the incident. Red flags were also visible in the protest.“We have always opposed political leaders from entering the campus, we are opposing such plans now as well. We don’t know how the Minister was allowed to hold a programme in the campus and why the authority gave the permission,” a student said. The students, few hundred in number, surrounded Mr Supriyo and shouted “go back” slogans. The university gates were blocked from inside.“His security men manhandled the students, including girl students and the Minister used choicest words to abuse us. His security was fully armed. He has to apologise,” another student alleged. Mr. Supriyo said that that the campus had no security arrangement.“If an untoward incident takes place State Government will be responsible,” he said. Mr. Supriyo further told the journalists that “television cameras should show agitating students, they should be identified and rusticated.” This further aggravated the situation and students refused to let him go out without an apology.Meanwhile the Governor issued a statement arguing that the Union Minister is under “gherao…by a section of the students.” He asked the Chief Secretary Malay De, to initiate “prompt” action. Mr. Dhankar spoke to Vice Chancellor Suranjan Das and told him that “it was improper for him [Mr. Das] not to have taken prompt steps in the matter.” The Governor’s statement further indicated that the “detention” of Mr. Supriyo was “unlawful” and a “serious reflection on the law and order of the State and on the conduct of the law enforcing agencies.” Meanwhile Mr. Das — who was admitted to a south Kolkata hospital — said that he will not let police enter the campus. Mr. Das’ predecessor faced massive student ire by letting police enter JU campus in 2014.Soon after making the statement Mr. Dhankar arrived with a large police force and rescued Mr. Supriyo at around 8.15 p.m.Once Mr. Supriyo left the campus, ABVP supporters entered the campus and damaged the union room of the students. They damaged the furniture of the union room, painted ABVP in pink on the walls, next to a painting of Che Guevara. They set some furniture and wooden material on fire, adjacent to the Gate 4 of JU.Later at night, CPI-ML issued a statement saying that the Minister entered the campus with “fire arms” and “brutally attacked the students.” The statement alleged that the Minister “manhandled” a female student.“This is planned hooliganism to create space in JU,” the CPI-ML State Secretary Partha Ghosh said. Both Trinamool Congress and CPI-M leaders independently said both the Minister and the students are “responsible” for the flare up. Protests are planned in the university on Friday.last_img read more

Ablaza carries Batangas to solo second place

first_imgEthel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Quarters: 19-27, 42-52, 81-67, 124-84.Sports Related Videospowered by AdSparcRead Next Heart Evangelista admits she’s pregnant… with chicken Cedrick Ablaza. PBA IMAGESCedrick Ablaza woke Batangas up from its first half slumber as it squashed Zark’s Burgers, 124-84, Tuesday in the 2017 PBA D-League Foundation Cup at Ynares Sports Arena in Pasig.The 26-year-old big man towed the Batangueños in the game-tilting 39-point third quarter eruption as he fired 14 of his 16 points in the frame, while also hauling down seven rebounds.ADVERTISEMENT Don’t miss out on the latest news and information. MOST READ What ‘missteps’? Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Teng leads Flying V despite playing with flu LATEST STORIEScenter_img World’s 50 Best Restaurants launches new drinking and dining guide Zark’s Burgers could not sustain its first half assault as it dropped to a 1-5 record.Robby Celiz topped the Jawbreakers with 21 points, six rebounds, and four assists, while RR de Leon had 14 markers and six boards in the loss.The scores:BATANGAS 124 – Ablaza 16, Mendoza 16, Sedurifa 16, Anderson 14, De Joya 13, Mangabang 13, Laude 8, Ragasa 8, Bautista 7, Saitanan 5, Dela Pena 4, Mag-isa 2, Napoles 2.ZARK’S BURGERS 84 – Celiz 21, De Leon 14, Mangahas 12, Bautista 8, Ferrer 8, Sheriff 6, Cayabyab 4, Nalos 4, Argamino 3, Cariaga 3, Cudal 1, Juruena 0.ADVERTISEMENT Cayetano to unmask people behind ‘smear campaign’ vs him, SEA Games 1 dead in Cavite blast, fire Lacson: SEA Games fund put in foundation like ‘Napoles case’ Dominating in the paint, Ablaza carried the load as Batangas fought back from what was once a 15-point deficit, 41-26, and take the commanding 81-67 advantage after the third canto.Joseph Sedurifa also added 16 markers, 15 boards, and seven assists to provide stability for the Batangueños, as the rest of the squad picked up the slack late.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutEarvin Mendoza chipped in 16 points and four rebounds, Wilmar Anderson got 14 markers and eight boards, Cedric de Joya scattered 13 points, seven assists, and six rebounds, and Lucky Mangabang got 13 in the victory, which put Batangas at solo second place with its 4-1 card.“I challenged them and told them that we have to play the right way. It’s not right that we give up 52 in the first half, so we really challenged them to do the right plays,” said coach Eric Gonzales. WATCH: Firefighters rescue baby seal found in parking garage View commentslast_img read more


first_imgThe ATA recognises the important role Touch Associations play within the larger sporting community. Communication is vital at this level and is often achieved through the dedication of volunteers who have an active passion for the club or association. The ATA has identified ways to better deliver efficient services to club and association administrators in the context of the Internet. We have available proven and innovative Internet tools for an association administrator’s use in order to enhance the experience for your participants and reduce the overall workload. The following two testimonials are from the Brisbane Metropolitan Touch and Adelaide City Associations currently using the Sportzware Competition and Membership software. “Sportzware has cut the time I spend in half on building and running our competitions. In addition the ability to market and communicate to team’s players and officials via the email function is invaluable. The growth and professionalism of the City Touch Club would not be possible with out Sporting Pulse.” Gavin Macdonald Competition & Events Manager City Touch “Brisbane Metropolitan Touch Association has been using Sporting Pulse for 5 seasons now and has found it a great system to use. We are the largest competition in Queensland with approximately 240 senior teams per season and about 70 junior teams. All of our draws are conducted on the system and uploaded to the website for all our members to have access. We have reduced number of calls to our office by up to 50 %, with most teams now finding times of games on the website, or using the automatic reminder system. Saving us many hours on the phone, that can be put back into administration of the sport. With the ability to keep members on the database from season to season, we now have an extensive database of members that could be used for anything from sponsorship to keeping in touch with members. We also now have many of our teams and clubs using the newsletter section of the website to inform their own team players of current news. We use the website for notification of wet weather games in conjunction with our 1300 wet weather number; this has also reduced our calls by about 50% on wet days. The ability for the system to produce all my scorecard labels saves us hours of work, and the sign on sheets for teams is also time saving. The system still has many features that I am still to utilize, such as the player tribunal section, the touch downs for each player etc. With the system continually being upgraded and sportingpluse giving excellent support, I would recommend any association to use the program.” Michelle Fletcher Administrator Brisbane City Touch The SportingPulse and the ATA package will allow your sporting organisation to: * Administer all your competitions with our state of the art Competition Management Software * Place your competitions ladders, fixtures and results on the Internet * Easily administer your organisation’s web site * Reach your members through our centralised communication platform * Take advantage of our “top tier” Internet access deals for your sporting organisation and your members * Manage your membership registration via our secure Member Database Solution * Receive training and support in competition management and web design * Generate revenue through our partnership fund-raising opportunities * The ATA exists to serve Touch participants. As players strive to reach their individual and team goals, the ATA provides Internet facilities to enhance that buzz and energy that comes from playing sport for the love of it. The ATA program has features that enhance the life of every sporting participant. From a publishing forum to report the dizzying heights and the terrible defeats of the games, to automated game reminder emails. Jon Pratt Event and IT Manager Australian Touch Associationlast_img read more

5 Things to Do After Your Big Giving Day

first_imgAfter a monster giving day, you may want to just spend a week recovering from all the work and excitement of the event. That said, the real opportunity lies not just in the donations and new donors acquired on the day itself, but rather in the long-term potential of these supporters. Here are five things to do that will help you harness the momentum of your giving day: 1. Get out the thank you. If you haven’t yet, send that thank you ASAP. 2. Examine donor information and behavior. Do these donors look different than your normal annual fund supporters? Did your existing donors give in new ways? Analyzing these details will help you understand how giving days fit into your overall fundraising strategy.3. Determine which methods resulted in the most support. Look at your promotional efforts and rate how they performed. If you had supporters and volunteers helping to raise funds, pinpoint who had the most influence and be sure to cultivate them as champions of your work.4. Have a special orientation plan for donors you acquired during your giving day. It’s likely that these new donors aren’t as familiar with your organization as other prospects. Create a welcome series to introduce your work and let these new supporters know why your community is so special.5. View this webinar. While vital, perfecting the art of donor relationships isn’t easy. This on-demand webinar presentation features the Donor Relations Guru herself, Lynne Wester, who offers tips that will help you think through your communications and stewardship plans.last_img read more

What Is Peer-to-Peer Fundraising Anyway?

first_imgPeer-to-peer fundraising is empowering your supporter base to fundraise on your behalf. Peer-to-peer fundraising is also known as social fundraising, P2P, or personal fundraising.Think beyond the walkathonWhen you think of social fundraising, you probably think of a walkathon, dance marathon, or another event that social fundraisers will attend. Although this is the best-known type of social fundraising, you don’t have to have an event to justify launching a social fundraising campaign.Project-focused vs. mission-focused fundraisingThe most successful social fundraising campaigns are project-based campaigns. Project-based campaigns drive support and excitement about a specific initiative. It’s much easier to encourage social fundraisers to reach out to potential donors with a project-based ask than with a broad appeal.More often than not, when you send an appeal to donors, you are asking them to support your mission. You might feature a story about a client or a recent success, but the story is usually directly related to your day-to-day programming and not a specific need. I like to call this mission-focused fundraising. You are asking donors to support what you do every day. Donors’ dollars help you accomplish your mission.Project-focused fundraising asks donors to fund something specific. There’s a fundraising goal in mind and (usually) a deadline. Here’s an example: A food bank needs to upgrade its freezer by the end of the summer. The board has been recruited as social fundraisers to hit a $15,000 goal.How do you recruit social fundraisers?In a traditional fundraising model, you (the nonprofit) send appeals to acquire donors or ask existing donors to give again. In a peer-to-peer fundraising model, you must recruit and motivate supporters to step into the role of fundraiser. Then, you empower these fundraisers to ask their social circle for donations.Your peer fundraising campaign will be the most successful when you find advocates who are excited to serve as fundraisers. Start by reaching out to five to 10 loyal supporters. They could be board members or longtime volunteers. Begin recruiting with people you know and those who know your organization’s mission. Equip these social fundraisers with the tools they need to recruit donors: email templates, a peer fundraising donation page, FAQs, and confidence.When to host a peer fundraising campaignSocial fundraising campaigns see the most success when the campaign has a firm deadline. Without a date for an event (like a walkathon) on the calendar, how do you set a deadline and put pressure on your fundraisers to bring in donations during a defined time period? It’s not that hard, but you need to get creative.Think about the timing of holidays and celebrations throughout the year and how you could easily piggyback on these dates. If your cause has an awareness month, use those 30 days as your social campaign timeline. If your cause works with single mothers, a campaign ending on Mother’s Day would be a good fit.Or think about the nature of your work and any natural timelines that arise. Do you host a summer camp? Organize a social fundraising campaign a month before campers arrive, and announce the total dollars raised during the first meal the campers share together. Does your food bank host a big Thanksgiving meal? Craft a campaign in November that ends on Thanksgiving.Are you ready?Although this is not a new model of fundraising, it is evolving thanks to technology and the new ways we share stories and communicate. Peer-to-peer fundraising might be something your supporters have been waiting for. Are you ready for it? Do you have the right peer-to-peer software to help you succeed?last_img read more