continue reading » Board governance itself is a hot topic and board best practice surveys are a great way to identify key focus areas and what your board might be able to do in each area in the new year.Some examples of these studies include:Public Company Governance Survey (National Association of Corporate Directors, 2016)Leading with Intent: National Index of Nonprofit Practices(BoardSource, 2017)Entrenched or Energetic? Improving Credit Union Board Renewal (Filene & Rotman School of Management, 2015)2017 BDO Cyber Governance Survey (BDO International, 2017)2017 Board Composition and Director Recruiting (Equilar, 2017)Here is a quick view of the main themes coming from these surveys. These themes are well-aligned they are with the current conversations at CUES events and in CUES publications regarding governance practices. 12SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr
BACOLOD City – Police arrested alaborer tagged in a fatal stabbing incident in Barangay Robles, La Castellana,Negros Occidental. Bantolo was detained in the LaCastellana municipal police station’s custodial facility./PN He was brought to a nearby clinicwhere he was declared “dead on arrival.” The motive in the incident was notimmediately established. The 29-year-old resident RaymundoBantolo was accused of stabbing 46-year-old Sandico Baquiller using a knifearound 10:20 p.m. on Saturday, a police report showed. Baquiller sustained a stab wound onthe body, the report added.
Putting a snowman on it. (Or reindeer. Or fir trees.): Unless you are actually working to save snowmen, reindeer, fir trees — or any other emblem of the winter holidays, avoid featuring any of these as the star of your fundraising appeal. The best use of an image is showing me a real photo of the people or animals my donation will help. Bonus: Avoiding the traditional clip art will also help your appeals stand out from the crowd! At the risk of being a Scrooge myself, here are three holiday fundraising pet peeves that I hope to see less often this year: Photo Source: Big Stock Photo Making me feel guilty about my daily coffee: The classic line of forgoing a daily latte to make a donation is often used to illustrate how easy it can be to find a way to give a little and have it add up to a lot. However, the world is certainly not going to be a better place if I skip my coffee (trust me), and I want to be inspired to give, not guilted. Let me give my donation in a happy, caffeinated state and leave Starbucks (and guilt) out of it. Year-end fundraising season is here and I’m seeing a steady stream of fundraising appeals arrive in the mail and in my inbox. As sure as I can count on receiving Aunt Nancy’s 3-page (front and back) annual family newsletter, there are a few themes that always seem to creep into the mix of these donation requests. Using too many shopping metaphors. Unless you can clearly tie the idea of shopping to giving the gift of charity, specific impact levels or a holiday giving catalog, as done very successfully by Heifer International or even Network for Good’s own Good Cards, consider leaving the shopping to the mall. Giving a donation is a highly personal and emotional act; don’t take me out of the moment by overusing phrases like: “buy now”, “holiday shopping” and “shopping list”.Your best bet to get me to donate to your cause in December? Tell a great story, stick to the point and clearly tell me what I can do to help. Happy fundraising!
Editor’s note: This article was adapted from the webinar presentation “Why They Leave and How to Get Them Back” with Kivi Leroux Miller and Katya Andresen. It was originally published on December 27, 2012 and has been updated. Want to start the off on the right foot with your donors? Take the time to show your gratitude and to differentiate yourself in a way that advances your mission and deepens your relationships with donors. Remember: having a memorable thank you is the first step in retaining more donors.Photo Source: Big Stock PhotoTry these three ways to wow your donors with your next thank you letter.Show the impact.Don’t lead with, “Thank you for your gift of $25 on December 5.” Lead with something that captures the true story of the impact. Lead with the success they are helping to achieve. That’s what the donor wants. They don’t want to know that you deposited $25 in your bank account on December 5. They want to know you are spending that $25 to make a difference in the world.Open the door.Share with your donors the other ways they can be involved with your cause. Invite them to an open house or participate in other programs. Educate them on what they can do in their own life to help your cause and if you have volunteer opportunities, let them know how to join in. Think of the different ways people can learn more about your organization and get even more involved in making a difference.Set expectations.Let donors know when they will hear from you again. If you add them to your mailing list, make sure you have an interesting and inspiring newsletter. Don’t just start slamming people with a bunch of boring information and ask them for money all the time. Create a newsletter that that continues to engage people’s spirit and report back on the results they helped make possible. Plan ongoing updates that will let donors know about all the great stuff that they’re making possible.
It’s the time of year when a lot of us (including me) take stock. Why are we here? What should we be doing in 2013?A few years back, I was lamenting to my wise cousin Elisabeth that I wasn’t sure where I should focus my work. What was the best job for me? What was I meant to be doing with my life?She told me her method for figuring that out. She pays attention to when she feels jealous. If she hears about a job someone’s taken or a project someone has started and feels envious, that’s a clear sign it’s what she most wants to do. We’re not talking about the nasty kind of envy – as in the deadly sin where you feel diminished by others’ success and want to derail someone else’s good fortune. And I don’t mean longing for the fame and money that can be a side benefit of professional success. I simply mean the telltale twinge you feel when you hear about someone’s endeavor and wish you could do that, too. Stop and wonder: What about that activity creates a craving in you? Was it something you’ve always longed to try? Something you’ve been afraid to try? Maybe you can and should attempt that very thing.It’s a clarifying feeling. Jealous? Maybe you should be chasing that dream yourself.
Copyblogger posted this lovely video from Hope for Paws, an animal rescue organization. (Can’t see it? Go here.)The Copyblogger post points to why this is great storytelling:1. It’s remarkable: We get to go on a first-hand journey to save this dog – and the puppies. The iPhone trick is pretty nifty too. It’s the kind of thing you want to share because it’s different and surprising.2. It’s emotionally compelling: We identify with the mother dog’s plight, and the amazing way she is saved.3. There’s a clear call to action at the end.I agree on all three fronts. Through another lens, this is also good storytelling because there is a clear hero, something real at stake and a lesson/solution.The best part is it’s low budget. And it doesn’t matter. If anything, it adds to the authenticity.What could you film from the front lines of your work? And before you say you can’t do this because you don’t have a cause as cute as puppies or you must respect the anonymity of those you serve, get creative. If you’re a policy organization, go film the people who are the end beneficiaries of your work. If you can’t film people you help, go talk to frontline staff or volunteers about their lives and experience. Do what this video does best: Invite us into the innermost experience of your organization, and take us on the adventure it is.
Crowdfunding websites have proven to be extremely effective at fundraising for nonprofits as well as for private startups. The Internet and social media have made connecting with others much easier since email addresses are all handy, a message can instantly be sent to everyone you know, and there’s no cost involved.It can be awkward to ask a friend in-person to give money to your favorite charity, but social media makes it as normal and easy as asking people to come out to dinner. Face-to-face requests put someone on the spot, but social media is personal enough to make a connection but anonymous enough that there’s no embarrassment for anyone who does not wish to contribute.Multiple Projects Can Be Funded from One Crowdfunding WebsiteWhen you set up a page for crowdfunding, you are simply asking a lot of people to make a donation. One way universities are using crowdfunding for education is by setting up a page with a separate link for donating to each project they want to raise money for, such as sports teams, scholarships, and research equipment.Donors like to know that their money will be well-spent on things important to them, so a sports fan may be more likely to give money to help their team go to a national competition than to give to a general fund. Likewise, many people don’t care for sports, so they might not want to give money if they are concerned that it would just be used to hire a more expensive football coach, whereas they would be delighted to support adding a new collection to the library.Be sure to set up your crowdfunding site so that it provides information on each project you would like to fund.Why Fundraising Websites Work So WellYour online community is likely to be familiar with making Web-based donations. It’s hard to spend much time online and not buy something, and once that first purchase has been made, it continues to get easier for people to comfortably pay for things electronically. Some people exclusively pay or donate electronically because they like the immediate receipt and not having to keep up with paperwork, in addition to never having to haul around a checkbook or worry about cash.Make it clear on your crowdfunding page that you are asking everyone to make a charitable contribution by having a large “donate now” button on the page.Crowdfunding is based on donors sending their friends to a website to make their donations, too. Your reach is greatly increased by having friends tell friends, etc., so be sure to include icons that make it easy for your supporters to post your information directly into their own social accounts.Crowdfunding can be done successfully at little cost to you and makes it easy to reach a large audience. Utilizing these tips should make your efforts pay off more than ever before.Network for Good has a blog with more free information on how to be successful at nonprofit fundraising. We also have specialists available to discuss how we can help you get the most out of your peer fundraising efforts, so contact us today or call 1-855-229-1694.
Too many steps. The more pages there are to complete, the more likely a donor is to abandon the process. Too many fields. Online usability experts generally agree that when a form includes a lot of fields, a visitor is less likely to complete it. Giving options that make a difference Too many images. Photos on your donation page seem like a good idea but can confuse and distract donors, especially when the images don’t communicate why a donation matters. All too often, nonprofits give people too many ways to leave their donation page without completing a gift, including: Too many links. Links or navigation elements that lead visitors away from your donation page increase the odds that a prospective donor will click away without completing it. I’m excited to announce that we’ve just published our most comprehensive resource featuring all of our best practices and helpful tips for building successful online donation pages. The Ultimate Donation Page Guide is 27 pages of helpful tips and best practices that guide you through the process of building a fantastic online donation page (or refining an existing page) that gets donors to give, give big, and give again. You can use this guide as a helpful resource throughout the year, or, if you’re motivated to overhaul your online giving process right now, you can use it as a step-by-step guide to thoroughly navigate every detail that will help your online donation page perform better. Too much complexity. More complex options on your page make potential donors less likely to complete your form. Here’s an excerpt: When it takes us more time or effort to do something, we’re less likely to do it at all. It’s just human nature! In other words, all that extra “stuff” = work. The mechanics of testing and tracking (and a step-by-step guide on how to do an a/b test) How Clutter Steals Donations from Your Cause A lot goes into creating effective donation pages, but that doesn’t mean a lot should go on them! Too much text. Additional text on your page requires your donor to do more work and can trigger “fine print” skepticism. This guide goes beyond just constructing a better donation page. You’ll also find: The secrets of donation page design The wonders of a great post-donation experience Constructing a Proper Donation Page Tip: Before adding anything to your donation page, ask yourself, “Will this make it easier for donors to give?” How to get more people to your donation page Optimizing special campaigns The brain science of online giving Calls to action that get results Download the guide now and let us know what you think!