The marketing KPIs to start tracking now, according to data scientists

first_img 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Alyssa Nolte Alyssa Nolte is Chief Development Officer for Discida (de-see-da), a national research science firm that serves a wide range of organizations, including credit unions. Discida data scientists developed the Brand … Web: Details Most marketers intuitively understand that marketing is both an art and science. Trying to motivate human behavior, creating a look and feel for your brand, crafting messages that resonate and compel – these constitute the “art.” But even the most artful and creative efforts need the science of data and analytics to show if they are moving the needle.Marketers are often under pressure to measure results and demonstrate ROI. But traditional credit union KPIs don’t necessarily directly reflect the impact of the marketing team. If your deposits are up next month, is it the fabulous CD promotion that marketing designed, or were local economic factors the driving force? Marketers need KPIs they can own, effectively track, and report on consistently quarter after quarter and year after year. I spend my days with data scientists who live and breathe methodology, metrics and analysis. So, what are the key areas of brand equity they think marketers should be measuring? 1. Performance. This metric quantifies and measures the strengths and weaknesses of your key brand attributes. From this you can better understand why members choose your credit union, or where you may be losing ground to the competition.2. Knowledge. There’s a lot of choices out there for financial services. Knowledge is a gauge for how familiar target audiences are with your brand, and if they understand what differentiates you from the rest. 3. Recognition. This measures how top-of-mind your brand is with stakeholders who matter most. It can tell you how effectively your marketing campaigns are penetrating the market. If you want to be a financial consumer’s first choice, make sure this number stays high.4.Loyalty. Acquiring new members is part of any good marketing strategy, but savvy marketers never lose sight of how valuable current members are. Loyalty assesses how much love your brand inspires, which can impact almost every other important business metric. The composite of these four metrics is your Brand Health Score, which offers an insightful window into the strength and sustainability of your credit union. Marketers often have strong instincts when it comes to brand health and marketing strategy, but the ability to calculate precisely where your brand is strong and weak will make every effort more targeted and effective.Measuring instincts and proving hypotheses can be murky waters. It can be tough to know where to start and what to track. Today, innovations in artificial intelligence and machine-learning give marketers powerful tools to produce an accurate and detailed look at the four aspects of brand health and how they evolve over time. Algorithms can perform the work of a team of professional researchers to factor how consumers think and feel, how their impressions change, and what a certain market is prioritizing at any given time.It’s time for marketers to turn gut-feelings into scientific data. Armed with the right metrics, they can blend intuition with information, and invest time and resources confidently in the highest impact marketing strategies for your credit union.last_img read more

Update on the latest sports

first_imgUpdate on the latest sports — The Saints say running back Alvin Kamara (kah-MAH’-rah) has agreed to a five-year extension. A person familiar with the contract says it is worth up to $75 million but that the final season includes a large non-guaranteed payment. Kamara has surpassed 1,300 yards from scrimmage in each of his first three seasons. — The Vikings have signed running back Dalvin Cook to a five-year, $63 million contract extension. Cook was picked for the Pro Bowl last year after becoming the eighth different Vikings player to reach 1,000 rushing yards. He sat out twice with shoulder trouble, still finishing seventh in the league with 1,654 yards from scrimmage.— The Titans will be without starting cornerback Adoree’ Jackson and outside linebacker Vic Beasley Jr. Monday against Denver. Jackson is one of their starting cornerbacks and was added to the report Friday with an injured knee. — Titans rookie Isaiah Wilson has been arrested and charged with drunken driving. Authorities say he was spotted doing “donuts” in an intersection before crashing into a concrete wall Friday night. The No. 29 pick overall in April out of Georgia currently is on the reserve-COVID list for the second time. LPGA-ANA INSPIRATION — Bryce Harper homered, doubled and reached base five times while breaking a 1-for-10 slump to lead the Phillies’ 12-6 rout of the Marlins. Didi Gregorius (DEE’-dee greh-GOHR’-ee-uhs) hit his seventh career grand slam and Kyle Garlick keyed a five-run eighth with a bases-clearing double.— The Blue Jays nipped the Mets, 3-2 as Bo Bichette (bih-SHEHT’) singled in his first game since missing 27 straight with a knee sprain. Robbie Ray struck out five over five innings for his first win since being acquired from Arizona in a trade on Aug. 31.— Jason Heyward hit a three-run homer off Josh Hader in the ninth inning to power the Cubs past the Brewers, 4-2. The NL Central leaders have gone scoreless for 17 innings before Heyward and Ildemaro Vargas went deep.MLB-NEWSA’s 3B Chapman to miss rest of season EDMONTON, Alberta (AP) — Lou Lamoriello of the New York Islanders is the winner of the Jim Gregory general manager of the year award.Lamoriello finished ahead of Julien BriseBois (BREEZ’-bwah) of the Lightning and Jim Nill of the Stars. Lamoriello’s Islanders are in the Eastern Conference final thanks to several moves he made in free agency in the summer of 29 and at the February trade deadline. NFL-NEWSMayfield now says he’ll stand for the anthem Osaka was broken three times in the first nine games before rallying for a 1-6, 6-3, 6-3 win over Victoria Azarenka. The match turned early in the second set with Azarenka up 2-love and serving at 40-30. Osaka climbed out of her funk to take 10- of the 12 games and grab control of the match.Azarenka also had a chance to get back into the match after trailing 4-1 in the third. She won the next two games before Osaka broke serve, winning the final three games.Osaka is the first woman to lose the first set of a U.S. Open final and still take the title since Arantxa Sanchez Vicario (ah-RAHN’-chah SAN’-chehz vih-KAH’-ree-oh) did it against Steffi Graf in 1994.Azarenka fell to 2-3 in Grand Slam finals, including an 0-3 mark at Flushing Meadows.ITALIAN OPEN-SERENA WITHDRAWS September 12, 2020 PGA-SAFEWAY OPENThree-way tie at Safeway OpenNAPA, Calif. (AP) — Brian Stuard closed with a scrambling birdie for a 6-under 66 share of the Safeway Open lead with James Hahn and Cameron Percy.Stuard began the day five shots off the lead and hit only 10 of 14 fairways off the tee. But he had six birdies, including three straight on the front nine. He made a 7-foot putt on the par-5 18th after finding the rough.Hahn needed 28 putts but made birdies on Nos. 15 and 16 for a 67. Percy had a 68 to join the group at 16-under 200. Associated Press PGA TOUR CHAMPIONS-SANFORD INTERNATIONALStricker, Jimenez are co-leadersSIOUX FALLS, S.D. (AP) — Steve Stricker and Miguel Angel Jimenez shared the lead going into the final round of the Sanford International.Stricker birdied the par-5 16th and par-4 18th for a 6-under 64 to post at 9-under 131. Jimenez birdied the par-4 15th as well as 16 and 18 in a 66.Fred Couples, Darren Clarke and Kevin Sutherland a shot behind after a low-scoring day. UNDATED (AP) — Notre Dame has won its first game as a quasi football member of the Atlantic Coast Conference.Kyren Williams ran for 112 yards and two touchdowns on 19 carries in his first start to carry the 10th-ranked Irish to a 27-13 victory against Duke at South Bend. Williams also was Notre Dame’s leading receiver with two receptions for 93 yards, one a 75-yarder in the first half.Grad student Ian Book threw for 263 yards in Notre Dame’s 19th consecutive home win.Because of COVID-19, the Irish are playing this season as a member of the ACC. The school announced a crowd of 10,097, 90% of them students.The triumph also came on a day when the school announced a four-year contract extension for coach Brian Kelly, who is now 9-2 in openers at Notre Dame. Pandemic affects more college sportsUNDATED (AP) — Big Ten university presidents will meet Sunday to hear a presentation about playing a fall football season after all, maybe as soon as late October.The meeting comes amid pressure to kick off from parents, players, coaches and even the president.A person with direct knowledge of the situation told The Associated Press the Big Ten’s Return to Competition Task Force met Saturday. The medical subcommittee made a presentation to a subgroup of presidents and chancellors. The presentation included improvements in the availability of rapid, daily COVID-19 testing. In other coronavirus news involving college football:center_img Share This StoryFacebookTwitteremailPrintLinkedinRedditUS OPENOsaka gets 2nd U.S. Open titleNEW YORK (AP) — Naomi Osaka shook off a slow start to claim her third Grand Slam title and second U.S. Open crown since 2018. The school would not specify what the players did, except to say this is not related to the coronavirus.MLB-SCHEDULEStrong start lifts RangersUNDATED (AP) — The Texas Rangers managed to cool off the Oakland Athletics in Game 1 of a doubleheader.The AL West leaders had won three in a row before the Rangers homered twice in a five-run first to beat the A’s, 5-2 in Game 1 of a doubleheader. Rougned Odor (ROOG’-nehd oh-DOOR’) opened the scoring with a three-run homer and Ronald Guzman (GOOZ’-mahn) added a two-run blast. UNDATED (AP) — Athletics All-Star third baseman Matt Chapman is expected to miss the rest of the season because of a strained right hip that requires surgery.Chapman was a first-time All-Star last season, when he captured a Gold Glove for the second year in a row. He’s hitting .232 with 10 home runs and 25 RBIs in 37 games this season.Surgery is scheduled for Monday.In other major league news:— Twins reliever Sergio Romo was suspended for one game by MLB for jawing with Indians star Francisco Lindor (lihn-DOHR’). Romo and Lindor also were fined for the incident, which occurred during Minnesota’s 3-1 victory Friday night. Serena Williams withdraws from RomeROME (AP) — Four-time champion Serena Williams has withdrawn from the Italian Open, which begins Monday. Williams cites the Achilles issue that bothered her in a loss to Victoria Azarenka in the U.S. Open semifinals.Williams took a medical timeout for a tape job on her Achilles during her three-set loss on Thursday.T25 FOOTBALL-SCHEDULEWilliams’ 3 TDs help No. 18 UNC pull away from Syracuse 31-6 UNDATED (AP) — Cleveland Browns quarterback Baker Mayfield has changed plans and will stand for the national anthem.Mayfield had said during the offseason he intended to kneel in protest of racial injustice, but Saturday announced on Twitter that he intends to stand for both the “The Star-Spangled Banner” and “Lift Every Voice and Sing,” which will be played before every NFL game this season.Mayfield said he’ll respect whatever decisions his teammates make as far as protesting during the anthems.In other NFL news:— Rams receiver Cooper Kupp has agreed to a three-year contract extension through 2023. Kupp was the Rams’ top pass-catcher last season, leading the team with 94 receptions for 1,161 yards and 10 touchdowns. In other top-25 action:— Spencer Rattler threw for 290 yards and four touchdowns in his first start as fifth-ranked Oklahoma rolled past Missouri State, 48-0. The Sooners led 31-0 at the end of the first quarter and outgained the Bears 236 yards to 1.— Javonte Williams ran for three fourth-quarter touchdowns and 18th-ranked North Carolina overcame a mistake-filled performance to beat Syracuse, 31-6. Michael Carter added 138 yards of total offense for the Tar Heels, who won in an empty home stadium after the school opted to open with no fans in attendance due to the pandemic. — Louisiana-Lafayette got kick and punt returns for touchdowns to help secure one of its biggest wins in program history, 31-14 win over No. 23 Iowa State. The Ragin’ Cajuns were ignited by Chris Smith’s 95-yard kickoff return in the second quarter and Eric Garror’s 83-yard punt return in the third. COLLEGE SPORTS Henderson, Korda share leadRANCHO MIRAGE, Calif. (AP) — Brooke Henderson has caught up to Nelly Korda through three rounds of the ANA Inspiration.Henderson tied the tournament record with a 30 on the front nine and settled for a 7-under 65 that puts her at minus-12, tying her with the second-round leader.Korda dropped three shots in a two-hole stretch early in her round. She rallied with three birdies on the back nine for a 71.Katherine Kirk, Mirim Lee and Lexi Thompson share third, two shots back. The homers came off Daulton Jefferies, who worked two innings in his major league debut.Elsewhere around the majors:— Brandon Lowe (low) hit a tiebreaking, solo homer and Austin Meadows went deep and the AL East-leading Rays beat the last-place Red Sox, 5-4. Tyler Glasnow allowed four runs and six hits over seven innings for the Rays, who are a combined 15-4 against Boston and the New York Yankees.— The Yankees picked up their fourth straight win by defeating the Orioles, 2-1 on Luke Voit’s fly ball in the 10th inning, the first leadoff sac-fly in major league history. Jonathan Holder combined with Jordan Montgomery, Chad Green, Zack Britton and Aroldis Chapman on a four-hitter. — Rookie Ian Anderson allowed one hit over seven scoreless innings to pitch the NL East-leading Braves to a 2-1 victory over the Nationals. Mark Melancon (meh-LAN’-suhn) escaped a bases-loaded jam in the ninth. — Virginia and Virginia Tech have mutually agree to postpone their Sept. 19 football opener because of COVID-19 issues at Virginia Tech. Virginia Tech said Friday it has had 219 positive tests for the coronavirus in the previous seven days, putting its total infections at 633 since testing began Aug. 3. — Baylor and Houston are now scheduled to play each other next Saturday in Waco, Texas. The game was added after both schools had football games postponed because of COVID-19 issues with the teams they were supposed to play. The former Southwest Conference rivals haven’t played since 1995, the final year of that league.COLLEGE FOOTBALL-WEST VIRGINIA-SUSPENSIONSWest Virginia suspends 11 for opener; bans not tied to virusMORGANTOWN, W.Va. (AP) — West Virginia suspended 11 players for its season opener Saturday for an undisclosed violation of team rules. last_img read more

NFL Week 13 Betting Guide: Spread, moneyline, over/under picks

first_imgWeek 13 is shaping up to be another interesting betting slate. Six different games have spreads of a field goal or less, and the seven other games have spreads of a touchdown or more. There’s also only one double-digit spread (Redskins-Panthers). Meanwhile, only one game (Chiefs-Raiders) has an over/under over 50 points (51), while four others have totals under 40. More than at any other time this season, it’ll be important for you to trust your process in an attempt to identify edges. Luckily, BetQL can help out in that area. Our subscribers can view NFL ATS picks from BetQL’s model and make the most informed, data-driven wagers possible. Let’s get into some of the Sunday slate’s top options. WEEK 13 FANTASY RANKINGS:Quarterback | Running back | Wide receiver | Tight end | D/ST | Kicker All data presented is as of Wednesday morning. You can track all NFL line movement on BetQL’s Line Movement Dashboard. Figures below calculated by wagering one unit on each touted bet with -110 spread odds.NFL Week 13 Betting Picks: Spread pick of the weekJets (-3.5) at Bengals The Jets are soaring! They’ve scored 34 points in each of their past three games and are riding a three-game winning streak into this matchup against the winless Bengals. Cincinnati has already named Andy Dalton its starting quarterback for this matchup, but it most likely won’t matter much against a surging New York defense that allowed 17 points to the Redskins in Week 11 and then just three points to the Raiders last week. The Jets even knocked Derek Carr out of that contest due to his general ineffectiveness. Sam Darnold’s passing offense is clicking, and Le’Veon Bell has a dream matchup against the NFL’s worst run defense. Further, after one or more UNDERs this season, the Bengals are 0-6 ATS (their game against the Steelers stayed under the total last week). The momentum is squarely in the Jets’ favor heading into this contest.WEEK 13 PPR RANKINGS: Running back | Wide receiver | Tight endNFL Week 13 Betting Picks: Moneyline pick of the weekPatriots (-170) at Texans The Patriots are 10-1, in need of a statement win after Lamar Jackson and the Ravens have been anointed as the team to beat, and have a very frustrated Hall-of-Fame quarterback that knows their offense needs to be better. It’s hard not to trust New England’s incredible defense and believe that Brady and company will figure things out in this road contest against one of Bill Belichick’s former disciples, Bill O’Brien. Consider some of these trends working in the Patriots’ favor: New England is 23-2 in their last 25 games against terrible defenses (teams that allow six or more yards per play), 53-8 in its past 61 games against poor passing defenses (teams that allow seven or more passing yards per attempt), 28-8 in its past 36 games in which it’s coming off of a low-scoring offensive game (in which it scored 14 or fewer points), and 36-9 in its past 45 games against AFC South opponents. You can find more trends like those on BetQL’s Patriots-Texans game page, as well as updated odds, schedule analysis, injuries, and more. Per BetQL’s NFL Public Betting dashboard, the Patriots’ moneyline has received 41 percent of total bets, but a whopping 93 percent of the total money, which proves the sharps are all over New England.WEEK 13 DFS LINEUPS:FD Cash | FD GPP | DK Cash | Y! Cash | Y! GPP NFL Week 13 Betting Picks: Over/under pick of the weekVikings at Seahawks UNDER 49If you like a ground-and-pound style of football, you’re going to want to tune into this one. Minnesota ranks third in the NFL in rush-play percentage (50.2 percent) while Seattle ranks fifth (46.4 percent). While both of their passing offenses have shown bright spots at various points of the season, each team’s offensive scheme requires establishing the run. Therefore, expect the clock to keep moving without an abundance of scoring, especially since both defenses rank in the top 10 against the run (Vikings rank sixth, allowing 94.2 rushing yards per game, Seahawks rank 10th, allowing 101.5 rushing yards per game). You can find all of BetQL’s NFL over/under picks on their Totals spread dashboard.last_img read more