Facebook Lifts Curtain on News Feed Algorithm

first_imgStay on target Facebook’s News Feed just got personal. (Well, more personal.)The company on Sunday introduced “Why am I seeing this post?”—a new tool that provides more details about and control over the social media experience.Simply tap the three dots in the top right corner of a post to find the feature (which appears to be rolling out slowly across the platform).The drop-down menu explains how past interactions impact the ranking of content in your feed.That includes why you’re seeing a certain post (if it’s from a friend you made, Group you joined, or Page you followed) and what has the largest influence over order of material (how often you interact with people/Groups/Pages and their videos, photos, or links; the popularity of posts shared by those you follow).“Why am I seeing this post?” helps users understand and control what they see from friends, Pages, and Groups in the News Feed (via Facebook)You’ll also find access to controls like See First, Unfollow, News Feed Preferences, and Privacy Shortcuts to help personalize your site.“This is the first time that we’ve built information on how ranking works directly into the app,” Facebook Product Manager Ramya Sethuraman wrote in a blog announcement.“People wanted to be able to take action,” she added. “So we’ve made it easy to manage what you see in News Feed right from this feature.”Long-time Facebookers may recognize the new function as the sibling of “Why am I seeing this ad?”, which launched in 2014 and is also getting an upgrade.Facebook now includes details about the ads users see when information on an advertiser’s list matches their profile (via Facebook)In addition to learning how factors like basic demographic details, interests, and website visits contribute to your online advertising, users can find out what personal info matches sponsors’ lists.That’s probably for the best, considering a majority of people are clueless about how their private details are used for targeted advertising.A recent Pew Research Center survey found that 74 percent of U.S. adult Facebook users were unaware the site maintains a list of interests and traits—viewable via the “Your ad preferences” page.Both updates are part of the social network’s “ongoing investment” to give folks “more context and control” across the site.“We will continue to listen to your feedback and evolve these features over time,” Sethuraman said.More on Geek.com:Facebook Charged With Housing DiscriminationFacebook Cracks Down on White Nationalism, White SeparatismStudy: Social Media Sites Can Predict Behavior Even If You Don’t Use Them Podcasts Are TV Shows Now With ‘Limetown’ Trailer7 Icebreakers for Facebook’s New Dating Service last_img

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