Nike campaign was broad complex

first_imgWashington state officials, eyeing the rare opportunity to capture a big piece of a Fortune 500 corporation and to transform Clark County’s economy with one masterstroke, pursued a planned expansion by Nike Inc. with everything they had.The officials were concerned that Nike, a company as politically shrewd as it is financially successful, was playing with them to win incentives in its home state of Oregon, according to documents obtained by The Columbian through a public records request. But they played to win anyway.At stake was the potential to cement in Clark County a new strategic growth center planned by Nike that would funnel into the community a private capital investment of at least $190 million and more than 4,000 jobs over the next five years.The documents reveal that the failed effort to persuade Nike to extend its Swoosh to Vancouver was far bigger and more complex than initially thought. Washington state government rolled out tax incentives and other funding avenues worth at least $18.6 million to Nike.When incentives identified by the city of Vancouver are added, the total benefit floated to Nike came to as much as $32 million. And the state was prepared to come up with more, depending on how detailed the company would get about its planned business activities.last_img

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