Joyce DiMascio, EEAA general manager Media Briefing The exhibition and events industry remains ‘strong and vibrant’, according to new results unveiled yesterday by the Exhibition & Event Association. As part of the Group’s inaugural Market Monitor, the non-for-profit organisation found close to one million visitors attended events organising by the EEAA, incorporating 11,278 exhibitors and employing 8000 staff and more than 2000 contractors. EEAA general manger Joyce DiMascio said despite industry success, there was a need for the NSW Government to take a more holistic view to what was happening in regards to EEAA’s Sydney campaign. “In contrast to Melbourne, Sydney’s competition is far more global,” she said. Business continuity was another major component in the key to a healthy and successful exhibition industry. “There are suppliers in our community, utterly dependent upon our success. We want to minimise the negative impacts on business development,” she added. The market monitor also revealed 49 percent of all trade events in the second half of 2011 had a paid conference or seminar program attached. “We need this renewal of opportunities and commercial commitment,” she said. “The challenge remains in the way exhibitors deliver their product and understanding what’s driving customers to events.” Safety and professionalism are prevalent priorities occupying EEAA’s focus, with the Group working closely with venues to “continue to build a culture that is centred on safety and safety procedures”.The EEAA expects the next Market Monitor to be unveiled in six months time.