Putting a snowman on it. (Or reindeer. Or fir trees.): Unless you are actually working to save snowmen, reindeer, fir trees — or any other emblem of the winter holidays, avoid featuring any of these as the star of your fundraising appeal. The best use of an image is showing me a real photo of the people or animals my donation will help. Bonus: Avoiding the traditional clip art will also help your appeals stand out from the crowd! At the risk of being a Scrooge myself, here are three holiday fundraising pet peeves that I hope to see less often this year: Photo Source: Big Stock Photo Making me feel guilty about my daily coffee: The classic line of forgoing a daily latte to make a donation is often used to illustrate how easy it can be to find a way to give a little and have it add up to a lot. However, the world is certainly not going to be a better place if I skip my coffee (trust me), and I want to be inspired to give, not guilted. Let me give my donation in a happy, caffeinated state and leave Starbucks (and guilt) out of it. Year-end fundraising season is here and I’m seeing a steady stream of fundraising appeals arrive in the mail and in my inbox. As sure as I can count on receiving Aunt Nancy’s 3-page (front and back) annual family newsletter, there are a few themes that always seem to creep into the mix of these donation requests. Using too many shopping metaphors. Unless you can clearly tie the idea of shopping to giving the gift of charity, specific impact levels or a holiday giving catalog, as done very successfully by Heifer International or even Network for Good’s own Good Cards, consider leaving the shopping to the mall. Giving a donation is a highly personal and emotional act; don’t take me out of the moment by overusing phrases like: “buy now”, “holiday shopping” and “shopping list”.Your best bet to get me to donate to your cause in December? Tell a great story, stick to the point and clearly tell me what I can do to help. Happy fundraising!
Resource Media has a fantastic and free guide to visual storytelling. It’s a MUST read (see) for your cause.The guide has great tips like:1. Always test visuals2. Pair visuals with words to increase retention of your message3. Shun bad stock photosThere are great examples, checklists and templates. Get the guide here.(Thanks to Mark Rovner (read his blog) for tipping me off to the guide. I feel the way he does – I wish I’d written it myself!)
Your monthly giving program is great way to reach smaller donors who aren’t comfortable writing a big check but are happy to give $10 or $20 per month. Are you maximizing its potential or just hoping people will notice the “give monthly” checkbox on their own? Here are three best practices for making the most of your monthly giving program and supercharging your revenue in the process.Ask low.When it comes to recurring gifts, always think annually, not monthly. Don’t be too greedy up front. Your focus is to get the donor through the door with a low, palatable amount.Here’s how to set your initial ask: Figure out your average onetime gift and start your ask at about a third of that. Let’s say your onetime average is $35. Set your first monthly gift level at $10 (an ideal starting point), then bump up the ask to $15, $20, $35, and “other.” Notably, research has found that when given a list of options, people frequently choose the second one.Get a high response.Once you’ve set an easy entry point, you want to make sure donors know about this great monthly option. Put it front and center in everything you do. Start with your website’s homepage, and mention monthly giving right up top so people can find it. Make it the first option on your online donation page and printed materials. Tout it on Facebook and Twitter. You’re proud of this program, so show it. If you ask, they will give.A couple more tips for boosting recurring gift response:Give plenty of payment options. Credit cards, PayPal, and electronic fund transfers from checking accounts are the most common.Name your program. Donors want to feel special. They’re more likely to sign on if giving monthly makes them a “Children’s Champion” or a member of the “Founder’s Circle.”Upgrade later.Once your donors have committed to recurring gifts, how soon should you ask them to up the amount? Between nine and 12 months is ideal. First you’ll want to make sure payments are coming in regularly and that your communications plan is in place (thank you emails, tax letters, contact plan for things like expired or canceled credit cards, etc.). Then make the ask. What about onetime or annual donors—when can you ask them for monthly gifts? As soon as they become a donor! The sooner you can convert them to monthly, the more loyal and generous they will be. Anyone who gave recently is more likely to convert than someone who’s been giving annually for years. A great starting point is to ask holiday donors in January, “Help us 12 months a year.” Adapted from Network for Good’s Nonprofit 911 webinar “How You Can Generate Long-Term Revenue from Recurring Giving” with Erica Waasdorp, president of A Direct Solution and author of Monthly Giving: The Sleeping Giant. Download the archived presentation.
Why the #IceBucketChallenge Works Tops 6 Donor Communication Mistakes to Avoid BONUS: Even though this post is from December 2013, it was #11 on our list: 10 Ways to Thank Your Donors On behalf of the Network for Good team, thank you for being loyal readers of the Nonprofit Marketing Blog. We wish you a happy holiday season! 5 Rules for Thanking Donors 10 Social Media Stats for Nonprofit Marketers 11 Great Online Giving Tips for #GivingTuesday and Every Day Why Recurring Giving Matters [Infographic] 6 Types of Stories That Spur Giving 3 Steps to a Powerful, All-Organization Team of Messengers Here at Network for Good, we’re reflecting on 2014 and planning for the upcoming year. We’re locking down webinar topics and presenters for next year, putting the finishing touches on some incredible—and free!—fundraising eGuides, getting posts queued up for this blog, and brainstorming ways to help nonprofits raise more money online (because that’s what we’re here for!).But before we dive into 2015, we want to share with you our top blog posts from 2014. Drumroll, please… Creating the Perfect Campaign for #GivingTuesday 7 Ways to Make 2014 the Year of the Donor Have any ideas for posts you’d like to see in 2015? Share your suggestions in the comments.
Need help getting your spring campaign off the ground and maximizing your fundraising results? We’ve got you covered. Download the full 60-Day Spring Fundraising Plan and then be sure to register for tomorrow’s free webinar to get practical advice on boosting donations before your fiscal year ends and summer begins. Worried about meeting your fiscal year-end goals and encourage donors to give again before summer begins? For many organizations, a smartly crafted spring campaign can boost donor acquisition, increase donations, and support donor retention—but how do you get this done when you have no time to lose?Our newest free eBook helps you create a 60-Day Fundraising Plan that will ensure you have clear targets and a path to success. Here’s an excerpt:When it comes to campaign design, what works best for one type of nonprofit could be the wrong approach for another. To create the most compelling spring campaign that will generate the greatest impact, financial and nonfinancial, consider your unique fundraising and non-fundraising objectives, then answer the following questions:1. What would the ideal results look like?2. What are you trying to accomplish?3. What call to action would motivate your target audience?4. Whom are you trying to target?5. What do you most want them to do for your organization?6. Would a one-time donation or recurring gift raise the most funds?BudgetAs ideas emerge and evolve, you will need to establish a budget for your campaign. If you already have a seasonal campaign written into your budget, great! But, realistically, do you need more resources to create the kind of campaign you have in mind? Are those funds available? Can your board members or gift-in-kind donations, an individual donor or corporate sponsor help close the gap?ScopeOnly you can decide how big or how small your campaign should be. But it’s important to define the scope about what your nonprofit can do (and, what you can’t do) to generate the best results.1. Who will you target?2. When and for how long?3. How will you engage prospective donors?4. What communication channels will you use: direct mail, email, social media, and/or through newsletters and traditional media?5. Will it be a one-time appeal or will follow-up be required?6. What response systems will need to be in place for it to be effective?7. How will follow-up and thank-you messages be managed?8. What metrics are required to quantify the effectiveness of the annual campaign?Select Campaign Lead or TeamNow that you have the basics figured out, you will need to accept or delegate the role of a campaign lead to coordinate all that is needed to successfully launch and manage the campaign. Depending on the size of your organization’s board and staff, it may be necessary to recruit volunteers as well. If certain tasks require specialized skills or your solicitation process requires a high volume of hours and labor to effectively execute and follow-up, tap into the right people to get the job done.
ShareEmailPrint To learn more, read: Posted on June 6, 2012June 16, 2017Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is part of a blog series on Malaria in Pregnancy. To view the entire series, click here. A couple of months ago, I had the chance to meet again with the members of the Plasmodium Vivax Infection in Pregnancy (PregVax) Consortium in Dehli, India– a country that contributes to nearly 80% of the malaria cases in Southeast Asia. P.vivax is the most common of human malaria species and causes up to 80 million cases annually with the majority occurring in Asia and the Western Pacific, Central and South America and the Middle East.The PregVax Consortium started back in 2008 to address the knowledge gaps in P. vivax infection in pregnancy. Approximately 25 million pregnant women exposed yearly to malaria live in areas where P. vivax is endemic. While the effects of P. falciparum malaria in pregnancy have been well characterised and are responsible for considerable maternal and infant morbidity and mortality, surprisingly little is known about the impact of P. vivax infection during gestation.The PregVax project is a cohort observational study of pregnant women from five P. vivax endemic countries (Brazil, Colombia, Guatemala, India and Papua New Guinea) that represent most of the world’s P. vivax infections. It aims to describe the epidemiological and clinical features of P.vivax malaria in pregnancy. Compiling this information in a methodologically standardized way is essential to describe the impact of P. vivax malaria in pregnancy. In addition, the project has been working to determine whether there are pregnancy specific P. vivax immune responses and characterize genotypically and phenotypically the parasites of the placenta. In an unprecedented effort, almost 10,000 pregnant women have been enrolled at the different project sites during their routine antenatal care visits and followed-up at the health facility until delivery or end of pregnancy.More accurate data of vivax malaria during gestation are essential to improve its clinical management and to guide control policies. Furthermore, elucidating the mechanisms involved in the pathology of P. vivax in pregnancy will help to develop specific control tools such as more effective drugs and vaccines.Although P. falciparum is the most deadly species and the subject of most malaria-related research and literature, more attention should be given to P. vivax. Furthermore, understanding the mechanism involved in P. vivax malaria may also help to elucidate important gaps in the knowledge of P. facilparum infection in pregnancy.Coordinating the PregVax project is challenging because of the ambitious objectives and the large cohort size. In fact, this is the first study of this kind in this area. As we are reaching the final stages of the PregVax project, I would like to take this opportunity to thank the European Commission whose research program, 7th Framework Program, made Malaria in Pregnancy one of its priorities and our consortium partners together with our collaborators from Centers for Disease Control and Prevention and the University of Melbourne. I left Dehli with the sense that we are making progress as we gain insight on critical aspects of this issue. Results will soon be shared with the scientific community.P. vivax was usually considered to be the benign malaria. However, its infection often leads to severe disease–and quality of life and productivity are negatively affected. Absenteeism from work and school and the anaemia that this disease leads to hampers the development of endemic areas. The economic impact of P. vivax malaria mandates that more resources be allocated specifically to research on this parasite.I think I can speak for everyone at the PregVax Consortium when I say that we look forward to assisting in any way that we can to achieve this vision.Prof. Clara Menéndez leads the Maternal, Child and Reproductive Health Initiative at the Barcelona Institute for Global Health and is the PregVax Consortium Co-ordinator.Share this:
ShareEmailPrint To learn more, read: Posted on June 13, 2012June 16, 2017Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Guest post contributed by our colleagues at the Countdown to 2015 initiativeSince 1990, annual maternal deaths have declined by almost one half and the deaths of young children have declined from 12 million to 7.6 million in 2010.Some of the world’s poorest countries have achieved spectacular progress in reducing child deaths. Rates of child mortality in many African countries have been dropping twice as fast in recent years as during the 1990s. In Botswana, Egypt, Liberia, Madagascar, Malawi, Rwanda and the United Republic of Tanzania, the rate of decline was on average 5 percent or more a year between 2000 and 2010.Similar progress has been seen in reducing maternal deaths, although in fewer developing countries: Equatorial Guinea, Nepal, and Vietnam have each cut maternal deaths by 75 percent.But all the news is not good. Every two minutes, somewhere in the world, a woman dies from complications of pregnancy and her newborn baby’s chances of survival are very poor. For every woman who dies, an additional 20-30 suffer significant and sometimes lifelong problems, as a result of their pregnancy.In these same two minutes nearly 30 young children die of disease and illness that could have been prevented or effectively treated.Many countries, especially in Africa and South Asia, are not making progress. Of the 75 countries with the highest burden of maternal and child mortality, 25 have made insufficient or no progress in reducing maternal deaths and 13 show no progress in reducing the number of young children who die.Progress on maternal, newborn and child health, in the 75 highest-burden countries, most in Sub-Saharan Africa and South Asia, where more than 95 percent of all maternal and child deaths occur, has been laid out in a new 220-page report, Building a Future for Women and Children, which is published by the Countdown to 2015 initiative.The report is authored by a global collaboration of academics and professionals from Johns Hopkins University, the Aga Khan University, the University of Pelotas in Brazil, Harvard University, London School of Hygiene and Tropical Medicine, UNICEF, the World Health Organization, UNFPA, Family Care International, and Save the Children. The secretariat of the Countdown to 2015 initiative is based at The Partnership for Maternal, Newborn & Child Health.“The Countdown report shows the who, what, where — and most importantly the why — of maternal, newborn, and child survival,” says Zulfiqar Bhutta, M.D., PhD, of Aga Khan University, Pakistan, who is the co-chair of Countdown and an author of the report. “It offers a clear, consistent report card that countries, advocates, and donors can use to hold each other — and themselves — accountable for real, measurable progress.”The report assesses the progress that the 75 highest-burden countries are making towards achieving UN Millennium Development Goals 4 & 5 (MDGs). These MDGs call for reducing maternal deaths by three-quarters and the deaths of children under 5 by two-thirds, both by 2015 compared to 1990 levels.Countdown to 2015 reports were first published in 2005 to track the progress in the highest-burden countries, to identify knowledge gaps, and to promote accountability at global and national levels for improving maternal and child survival.Since then, massive global attention and resources have been focused on Millennium Development Goals 4 and 5.In 2010, UN Secretary General Ban Ki-moon launched a Global Strategy for Women’s and Children’s Health, an effort that has generated $40 billion in commitments to meet key goals supporting women’s and children’s health. These goals include more trained midwives, greater access to contraceptives and skilled delivery care, better nutrition, prevention of infectious diseases and stronger community education.Notably, 44 of the world’s poorest countries — among them Bangladesh, Ethiopia, Nigeria, Burundi, and Nepal — have now joined the Every Woman, Every Child effort, which takes forward the Global Strategy for Women’s and Children’s Health. This brings the total number of partners in this joint effort to 220, with low-income countries committing nearly $11 billion of their own limited resources.The Countdown reports help to hold governments and donors accountable for fulfilling their commitments to the Global Strategy, and it will be a key input to the first report to the Secretary General in September 2012 from the independent Expert Review Group, set up following the launch of the report of the Commission on Information and Accountability for Women’s and Children’s Health, ‘Keeping Promises, Measuring Results’.The release of the Countdown 2012 Report coincides with a two-day forum to chart a course toward the end of preventable child deaths, taking place June 14-15 in Washington, DC. The governments of the United States, India, and Ethiopia, in collaboration with UNICEF, will convene this Child Survival Call to Action. US Secretary of State Hillary Clinton will attend.Following in July, the UK government and the Bill & Melinda Gates Foundation will hold a summit to emphasize the need for greater attention to family planning.In September, the United Nations Secretary-General, Ban Ki-moon, will issue an update on the impact of his Every Woman Every Child effort.Key findings of the new reportOn reducing maternal deaths: Annual maternal deaths are down by 47 percent over the past two decades. Nine Countdown countries are on track to meet their 2015 MDG 5 goal by reducing the maternal mortality rate by 75 percent. But more than a third of the 75 Countdown countries have made little, if any progress.On reducing deaths of children under age 5: Twenty-three Countdown countries are expected to achieve MDG 4. But 13 countries have made no progress in reducing child deaths.Forty percent of child deaths occur during the first month of life and most of these deaths are preventable through better nutrition and access to health services before, during and immediately after childbirth.Complications due to preterm birth are the leading cause of newborn deaths and the second leading cause of death in children under 5.More than 10 percent of all babies are born too soon. Preterm births are rising, instead of declining.Inadequate nutrition is a crisis in most Countdown countries, contributing to more than one-third of child deaths under 5 and one-fifth of maternal deaths.In most of these countries, more than one-third of the children are stunted, a condition especially common among the poorest populations where children are small because of a lack of good nutrition.Short maternal stature, often a result of stunting in childhood, and micronutrient deficiencies place pregnant women at greater risk for complications and low birth weight babies.Forty Countdown countries allocate less than 10 percent of total government spending to health.Fifty-three of the 75 Countdown countries face a severe shortage of health workers. Countries including Ghana, Malawi, the Lao People’s Democratic Republic and Tanzania have implemented innovative policies to hire, retain and motivate skilled health workers.Learn more about the new report here.Share this:
Posted on April 24, 2013March 13, 2017By: Sarah Blake, MHTF consultantClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The next event in the 2012-2013 Advancing Dialogue on Maternal Health series cosponsored by the Woodrow Wilson International Center for Scholars Global Health Initiative, UNFPA, and the MHTF, the Wilson Center will host a discussion on “Addressing Disrespect and Abuse During Childbirth” next Thursday, May 2.From our colleagues at the Wilson Center:While strides have been made in providing access to maternal health care services – transportation, lower costs, education, etc. – there is evidence that quality of care, and perceptions of that quality, may be an equally important barrier. Join us in a discussion of the challenges impeding quality care and the steps being taken to overcome those challenges.The event will be held from noon to 2:00 pm at the Wilson Center, in Washington, DC. If you would like to attend in person, please click here for information on how to RSVP.In addition to the in-person event, discussion – along with others in the series – will continue on Twitter under the hashtag #MHDialogue, and video of the event will be posted on the Wilson Center website.For more on issues related to promoting respectful maternity care, check out the MHTF’s respectful maternity care resource page or the ongoing respectful maternity care guest blog series. To read a recent Atlantic article on abusive treatment during childbirth in India, click here. Webcasts are available for past events, including the April 18 dialogue on the impact of violence against women on maternal health, along with the April 4 dialogue on emerging priorities for maternal health in India. For more information on the Advancing Dialogue on Maternal Health series, visit the Wilson Center Global Health Initiative or the MHTF website’s page on the dialogue series. Share this: ShareEmailPrint To learn more, read:
ShareEmailPrint To learn more, read: Posted on February 6, 2014November 7, 2016By: Sara Riese, Research Advisor, Translating Research into Action (TRAction)Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)A meeting which brought together implementers and experts in the fields of performance-based incentives, maternal newborn and child health (MNCH), and quality of care (QoC) was bound to get complicated. Each of these fields has its own theories of change, indicators, measurement needs & approaches, and languages which they use to communicate amongst themselves. But as performance-based incentive (PBI) programs increasingly move towards integrating and incentivizing quality of MNCH care performance measures within their programs, the need for collaboration and communication has never been more important. In order to start this conversation, USAID, the TRAction project, and the World Bank co-hosted the launch of a working group which will hopefully drive this collaboration.Meeting participants reflected on a few key questions over the day and a half:Since PBI programs are being implemented in countries across the globe, in both high and low resource settings-it is here to stay, in some form or another. How can PBI programs be made as effective as possible to improve quality of maternal and child health care? What are the most important quality indicators to incentivize?These questions brought out some of the clear differences between the different groups. While the PBI implementers were seeking to develop a clear set of quality indicators that could be incorporated as measures into programs, presenters and members of the quality of care world talked of not using the word “quality” anymore since it is so vague, and members from the MNCH community spoke of how long it has taken (and continues to take) their own community to develop a core set of quality indicators. In general most felt that a conceptual framework showing the potential areas of overlap and limitations of PBI and QoC is necessary before delving into a discussion on specific indicators.How can this working group, or a group like it, advance the work on quality of care and PBI?The group identified three key areas which emerged from the conversation: measurement strategies and indicators, gaps in knowledge and the “black box”, and navigating change. Smaller groups delved into priorities within these particular areas and worked to create a short term work agenda in the area, identifying the key human and other resources needed, as well as whether there is scope for building a community of practice or email group around the area.Results of those discussions can be found in the meeting report here.Without a doubt, there are areas of overlap and synergy between the different fields. Continued collaboration and discussion between these diverse groups is going to be necessary in order to identify the key areas of overlap and develop tools which will effectively respond to the needs of PBI implementers seeking to integrate measures of quality into their programs.What do you see as areas of overlap between the performance-based incentive, quality of care, and maternal, newborn, and child health worlds? How can they work together to make a greater impact on the health of mothers and children around the world?Share this:
Posted on July 14, 2014November 2, 2016By: Katie Millar, Technical Writer, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This month the WHO came out with “Birth defects surveillance: Atlas of selected congenital anomalies.” This guide, with illustrations and photographs of common birth defects, is a supplement to the WHO publication, “Birth defects surveillance: A manual for programme managers,” released earlier this year. These manuals are useful as they emphasize the importance of maternal and newborn health integration.Birth defects account for 3% of global child deaths and 7.3% of neonatal deaths. In the Americas, congenital birth defects make up 10% of child deaths and 20.8% of neonatal deaths. But are congenital defects preventable? Sometimes they are. With key interventions integrated into maternal health and antenatal care, both mom and baby may experience improved health outcomes.Environmental and maternal causes account for 4-10% of all birth defects. With antenatal care that focuses on (1) mother’s nutritional status, (2) preventing maternal exposure to chemicals and illicit drugs, (3) preventing maternal infections like rubella, (4) managing chronic maternal diseases like diabetes, (5) and preventing exposure to known teratogens, both maternal and neonatal health can see improvements. One notable public health success in this realm is the 25-50% reduction in neural tube defects (or spina bifida) experienced in countries after folic acid fortification was implemented in cereal and grain products.If you’re interested in improving surveillance, legislation, and prevention of birth defects in your country, reference the two WHO manuals below:– Birth defects surveillance: A manual for programme managers– Birth defects surveillance: Atlas of selected congenital anomaliesShare this: ShareEmailPrint To learn more, read: