Get the Free eBook! Learn how to sell without a sales manager. Download my free eBook! You need to make sales. You need help now. We’ve got you covered. This eBook will help you Seize Your Sales Destiny, with or without a manager. Download Now On average, a human being lives around 4,160 weeks. No one’s death bed regret will be: “I wish I’d have had time to get to inbox zero . . . oh, and someone clear my text messages for me when I am gone.” This article suggests that there is “nothing worse than being labeled unresponsive,” a suggestion that proves false on its face, as there are a lot worse things one’s peers might label them. The article also offers rules for responsiveness, getting them exactly backwards.For starters, how about “completely unproductive” as something worse than unresponsive. Or, let’s try “distracted beyond belief.” You might want to avoid “lacks focus,” or “I have never seen their face in a meeting because they live in their inbox.”Can you imagine anything worse than working on low-value transactional communications over the crucial outcomes you are responsible for generating? Can you imagine asking someone to trade their highest priorities and critical outcomes to respond to a message based on nothing more than an arbitrary set of rules driven by technologies? That would be worse and by the largest of margins.The High Price of Technological CommunicationsWith no cost to the sender, one is allowed to send a message to another person, imposing a responsibility on the receiver to open the message, read it, determine what it means, decide what needs to done, decide when they have time to honor the request, and respond accordingly. One message is not a problem, but it’s impossible to underestimate the burden created by 180 notes or more, spread across different inboxes.Every message you send creates a burden on the person receiving it, and every message you receive creates the same responsibility for you. Which means, the content should be worthy of the burden, and we should spend more time determining the right medium for the message we are sending.The tools we use have eliminated the barriers of time and space. Let me say this another way. For all the tools provide us, they also eliminate our time, and they eliminate our space, which you might think of as “margin,” the space to stop and think and do cognitive work.A Better Set of Rules for ResponsivenessThe onslaught of technologies and the proliferation of inboxes (email, text message, Slack, Google Chat, LinkedIn, Facebook, and voicemail) increases the number of messages one must process, as well as the increasing volume through each of these channels.The rules for responsiveness cannot be determined by the available technology, which continues to increase both the ease and the speed in which one can communicate. The idea that a text should “probably” be answered in an hour and email in twenty-four hours is a perfect example of what is wrong with this line of thought. These “rules” are completely devoid of context. I respond to “Hi Dad!” faster than any other text messages. I hope you respond to “Hi Mom” equally as fast.We all have obligations to the people in our lives. However, we also have obligations to ourselves, our purpose and meaning, and our priorities and responsibilities, one of which is the things we need to do for other people—but not the only one.When you are processing the messages from some people, you have decided not to work on the more valuable work that creates even greater value for another set of people—people with whom you are also obligated.Better rules might be to respond based on the context of the message.Is it a communication about something important and strategic to you or the other party?Is it time sensitive and will something be lost if your response isn’t immediate?Is it a routine communication that costs you or the sender nothing even if it takes a few days to respond?Does the message require a response?There are better ways to think about your obligations to other people. One of those might include assuming good intentions of others, recognizing that we are all doing more with less, and more importantly, that time is a finite, non-renewable resource. Instead of believing them to be unresponsive, you might assume they are busy doing meaningful work and that they are trying their best to make good decisions about the choices they make.
Copyblogger posted this lovely video from Hope for Paws, an animal rescue organization. (Can’t see it? Go here.)The Copyblogger post points to why this is great storytelling:1. It’s remarkable: We get to go on a first-hand journey to save this dog – and the puppies. The iPhone trick is pretty nifty too. It’s the kind of thing you want to share because it’s different and surprising.2. It’s emotionally compelling: We identify with the mother dog’s plight, and the amazing way she is saved.3. There’s a clear call to action at the end.I agree on all three fronts. Through another lens, this is also good storytelling because there is a clear hero, something real at stake and a lesson/solution.The best part is it’s low budget. And it doesn’t matter. If anything, it adds to the authenticity.What could you film from the front lines of your work? And before you say you can’t do this because you don’t have a cause as cute as puppies or you must respect the anonymity of those you serve, get creative. If you’re a policy organization, go film the people who are the end beneficiaries of your work. If you can’t film people you help, go talk to frontline staff or volunteers about their lives and experience. Do what this video does best: Invite us into the innermost experience of your organization, and take us on the adventure it is.
It’s no secret that, just like we do, our supporters get a lot of emails each day. On average, individuals receive over a hundred messages per day, each one clamoring for their attention and competing with your fundraising appeal, nonprofit newsletter or member update. The inbox is a crowded place, so how do you stand out and ensure that your emails are being opened? Photo Source: Big Stock PhotoHere are seven quick tips for better subject lines:1. Test.Before you send out an email to a large portion of your audience, test two different subject lines with a smaller subset of your list. Make this part of your normal process, so you get smarter every time.2. Personalize. Use something personally relevant to the reader to grab their attention.3. Be interesting.Make your subject line oddly short, long or different. Above all, make it interesting, so people open the message in the first place.4. Make it fresh.Don’t say “update” or “news” each time. Instead, just focus on what’s actually new!5. Keep it brief.Subject lines often get cut off in many email programs, put key information right up front.6. Instill urgency.Make it clear why your email matters now—”three days left to give.”7. Banish spam-ness.Run your copy and subject line through a content-checker, avoid all caps and shun exclamation points. The Email Sender and Provider Coalition notes that 69% of subscribers base their decision to send your message to the spam folder on the subject line.If I had to choose just one of these to convey, I concentrate on #3. My best advice for building a following is to create wonderful content and reflect it in the subject line. People open the emails they know will contain something of value. Provide that value. The rest will follow! Adapted from http://nonprofitmarketingblog.com/
Photo via Green America.The Chronicle of Philanthropy has a fascinating interview with fundraising guru Penelope Burk, author of the upcoming Donor-Centered Leadership.Turns out it’s not just donors who grow weary of too many direct mail appeals and telemarketing calls. It’s apparently a frequent reason fundraisers quit their jobs — the relentless pressure to bombard donors. They’d prefer to take the time to figure out which solicitations work, but they often aren’t given the time or latitude to have a more thoughtful approach.Over-solicitation, says Burk, is the most common reasons donors give for stopping their support of a charity. Instead donors want to know what’s been done with their money. Then they’d be willing to give again. But too often, they get appeals instead of thanks and reports on impact.No wonder we have 60% churn in our sector.So what do we do instead? Here’s Burk’s advice.1. Thank donors after they give.2. Send them a follow up thanks with detailed information about how their money was used.3. Only ask for money AFTER you do these two things, and when you do, be as specific as you can about why you are asking for money. What specific cause will benefit?Great advice.Do you agree? Do you feel this way?
Crowdfunding websites have proven to be extremely effective at fundraising for nonprofits as well as for private startups. The Internet and social media have made connecting with others much easier since email addresses are all handy, a message can instantly be sent to everyone you know, and there’s no cost involved.It can be awkward to ask a friend in-person to give money to your favorite charity, but social media makes it as normal and easy as asking people to come out to dinner. Face-to-face requests put someone on the spot, but social media is personal enough to make a connection but anonymous enough that there’s no embarrassment for anyone who does not wish to contribute.Multiple Projects Can Be Funded from One Crowdfunding WebsiteWhen you set up a page for crowdfunding, you are simply asking a lot of people to make a donation. One way universities are using crowdfunding for education is by setting up a page with a separate link for donating to each project they want to raise money for, such as sports teams, scholarships, and research equipment.Donors like to know that their money will be well-spent on things important to them, so a sports fan may be more likely to give money to help their team go to a national competition than to give to a general fund. Likewise, many people don’t care for sports, so they might not want to give money if they are concerned that it would just be used to hire a more expensive football coach, whereas they would be delighted to support adding a new collection to the library.Be sure to set up your crowdfunding site so that it provides information on each project you would like to fund.Why Fundraising Websites Work So WellYour online community is likely to be familiar with making Web-based donations. It’s hard to spend much time online and not buy something, and once that first purchase has been made, it continues to get easier for people to comfortably pay for things electronically. Some people exclusively pay or donate electronically because they like the immediate receipt and not having to keep up with paperwork, in addition to never having to haul around a checkbook or worry about cash.Make it clear on your crowdfunding page that you are asking everyone to make a charitable contribution by having a large “donate now” button on the page.Crowdfunding is based on donors sending their friends to a website to make their donations, too. Your reach is greatly increased by having friends tell friends, etc., so be sure to include icons that make it easy for your supporters to post your information directly into their own social accounts.Crowdfunding can be done successfully at little cost to you and makes it easy to reach a large audience. Utilizing these tips should make your efforts pay off more than ever before.Network for Good has a blog with more free information on how to be successful at nonprofit fundraising. We also have specialists available to discuss how we can help you get the most out of your peer fundraising efforts, so contact us today or call 1-855-229-1694.
There’s no question about it, the day after the online shopping frenzy of Cyber Monday is a great time to launch nonprofit fundraising campaigns for the holiday season. Here are five great reasons Network for Good is totally behind making it one of your key charity fundraising days.Giving Is Central to the Holiday Spirit – The holidays are a time when people of many cultures and faiths within our communities are called to be generous. Gift-giving is common and it’s even common to save money for this time of year. Shopping for holiday gifts is in full swing, and Black Friday and Cyber Monday bring it to a peak—getting downright ugly sometimes—and fundraising for a cause can be a powerful reminder of the spirit of the season.Share a Sense of Community – From the clanging of the bells outside the grocery, to sharp-dressed Marines collecting toys, we are reminded to make charitable donations wherever we go. But the thing that’s different around the holidays is that it makes us feel like part of something larger than ourselves. Giving generously during the holidays is one of the few traditions that is common to many diverse people in our culture. By associating your charity fundraising efforts with #GivingTuesday, you are connecting with all the other charitable organizations and good-spirited donors who are also participating.Online Fundraising Sites Make Giving as Easy as Shopping – It’s the time of year when everybody is spending money, and more and more are doing it online. It just makes sense to be one of the recipients of all the money that’s flowing through the virtual pipeline.Giving Days Are Fun – Aside from the above reasons to make this particular giving day a focus of your nonprofit fundraising, giving days are fun ways to raise money. They are a quick, 24-hour period, so you have to hit it hard and promote; but then you’re done. It’s a lot less work than putting on a dinner or other production!Bonuses! – Sometimes there are special features associated with an activity that make it especially beneficial, and there are a couple that come along with #GivingTuesday. For our part, Network for Good is offering $125,000 in matching funds to its clients for #GivingTuesday campaigns this year. Making your donations go further is always enticing, isn’t it?There’s also a little boost from Uncle Sam, since December is the last month of the year, and “last call” for charity donations to get tax breaks. A lot of money is going to be donated around this time of year, so take the opportunity to get your name out there in a fun way.To learn more about how Network for Good is joining the #GivingTuesday movement, visit our N4G Gives site, or call 1-888-284-7978 x1.
Why the #IceBucketChallenge Works Tops 6 Donor Communication Mistakes to Avoid BONUS: Even though this post is from December 2013, it was #11 on our list: 10 Ways to Thank Your Donors On behalf of the Network for Good team, thank you for being loyal readers of the Nonprofit Marketing Blog. We wish you a happy holiday season! 5 Rules for Thanking Donors 10 Social Media Stats for Nonprofit Marketers 11 Great Online Giving Tips for #GivingTuesday and Every Day Why Recurring Giving Matters [Infographic] 6 Types of Stories That Spur Giving 3 Steps to a Powerful, All-Organization Team of Messengers Here at Network for Good, we’re reflecting on 2014 and planning for the upcoming year. We’re locking down webinar topics and presenters for next year, putting the finishing touches on some incredible—and free!—fundraising eGuides, getting posts queued up for this blog, and brainstorming ways to help nonprofits raise more money online (because that’s what we’re here for!).But before we dive into 2015, we want to share with you our top blog posts from 2014. Drumroll, please… Creating the Perfect Campaign for #GivingTuesday 7 Ways to Make 2014 the Year of the Donor Have any ideas for posts you’d like to see in 2015? Share your suggestions in the comments.
Posted on June 14, 2012June 16, 2017By: Kate Teela, Erin Shutes, France Donnay and David Brandling-Bennett, Bill & Melinda Gates FoundationClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is part of a blog series on Malaria in Pregnancy. To view the entire series, click here. By 2015, the Government of Nigeria aims for 80% of women to receive intermittent preventive treatment of malaria during pregnancy (IPTp). However, according to the 2008 National Demographics and Health Survey, the current rate is only 6.5%.How can progress towards this goal be accelerated? There are, of course, many reasons for women not receiving IPTp, including significant supply barriers to having sufficient supplies of sulfadoxine-pyrimethamine (SP) in country, but here we would like to focus on another reason – utilization of antenatal care (ANC). In Nigeria, ANC is a key delivery point for IPTp. If women aren’t seeking ANC, they are less likely to receive IPTp. Therefore, a major and persistent barrier to reaching pregnant women with malaria prophylaxis in Nigeria is antenatal care utilization.While Nigerian policy is that SP be given free of charge through ANC services at public health facilities and non-governmental organizations, women need to physically go to facilities to access this free treatment. According to the MICS 2007, women in rural areas are less likely to uptake IPTp than women in urban areas. This may be because most services provided by private and public providers are clinic-based, with minimal outreach, home, or community-based services (NSHDP).According to a report by the DFiD-supported PRRINN-MNCH Project (Demand/PRRINN), many women either do not know what antenatal care is, or confuse it with seeking curative care while pregnant. “Changing such health seeking behavior will not be easy, and will require an emphasis on creating demand as well as improvements in the supply of services.”In the context of northeast Nigeria, there is a significant mismatch between where maternal and newborn health problems happen (largely the home), how those who have the problems (mothers, newborns) are reached (through gatekeepers) and where help might be currently available (facilities). Alternative methods of getting information and services into the home are urgently needed if health is to be improved. The Bill & Melinda Gates Foundation worked with PSI and Society for Family Health to find new ways to meet with women in their homes in Gombe State, with the aim to increase utilization of available services and interventions to improve maternal and newborn health outcomes. This project specifically tapped two unique resources – traditional birth attendants (TBAs), and female community volunteers from the Federation of Muslim Women’s Associations in Nigeria (FOMWAN).Throughout the project TBAs and FOMWAN volunteers identified pregnant women by going house to house, through information from their neighbors or members of the family, at religious gatherings and ceremonies, and through observation of pregnancy signs. At the beginning of the project, only 17.5 % of women in Gombe state received services from health facilities, despite free ANC throughout the state. As a result of the project, from March 2010-October 2011, IPTp use increased from 51.61% to 55.8% in the study area. In particular, FOMWAN volunteers made a significant impact, with a 9.2% increase in ANC utilization and a 20% increase in anti-malarial receipt in FOMWAN study areas. Continued improvement is expected over the life of the project, which will continue for four years. Clearly, there is potential here to utilize these frontline workers that are already an entrenched part of community to form a bridge between women in their homes, and facility-based care.As we move forward, in Nigeria and elsewhere, we will need to work together as a global community to find innovative ways to break down barriers to reaching pregnant women with malaria prevention, diagnosis, and/or treatment. Could this type of engagement with community-based workers be one such way?Share this: ShareEmailPrint To learn more, read:
Posted on November 14, 2013November 17, 2016By: Sarah Blake, MHTF consultantClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This week, as donors, health program leaders, researchers, policy makers and advocates from around the world are meeting at the International Conference on Family Planning in Addis Ababa to discuss evidence, programming and policy priorities for achieving the goal of “full access, full choice” for family planning. Some of the biggest news from the conference has been in the area of commitments to the FP2020 agenda, which was launched at last year’s London Summit on Family Planning. FP2020 released the first progress report on the initiative, highlighting developments such as commitments, accountability, innovation, collaboration and the agenda for evaluating progress that have emerged since the initiative. What is more, the report release coincided with new commitments from five countries with some of the world’s highest levels of unmet need for family planning . From FP2020: “Over a year ago in London, the global community declared women’s health and well-being an urgent priority. Today, we are seeing words translate into action,” said Dr. Babatunde Osotimehin, Executive Director of the United Nations Population Fund, and Co-Chair of the FP2020 Reference Group. “What’s most encouraging is that the countries taking the greatest steps toward improving access to modern contraceptives, including through increased domestic resources for family planning, are the countries where family planning choices have been the most limited.” National Plans, Donor Resources, Civil Society Partnerships Underpin Progress The new national family planning pledges announced at ICFP 2013 focus on policy, financial and service delivery commitments that are critical to increasing access for more women and girls. These include: • In the Democratic Republic of Congo, the government will use domestic resources for the first time to purchase contraceptives. •In Guinea, funds will be used to recruit thousands of health workers who can deliver family planning in rural areas, as has proven successful in other countries like Ethiopia. •Myanmar will implement a monitoring system to strengthen quality of care and ensure women have a full range of contraceptive options. •Beginning in 2014, the government of Mauritania will commit to allocating health commodity security funds for family planning and, along with its partners, commit to mobilizing additional resources for the implementation of its national family planning action plan. •By 2015, Benin will ensure that modern methods of contraceptives are available without cost and that reproductive health training is provided for adolescents and youth. Countries currently make up one-third of the more than 70 commitment-makers to FP2020. Progress is being led by national governments, in collaboration with civil society organizations, service providers, advocates, industry leaders and experts. One-quarter of FP2020 commitment-making countries have launched detailed, costed national family planning plans. One-third of commitment-making countries have increased their national budget allocations for family planning services or supplies.Share this: ShareEmailPrint To learn more, read:
Posted on March 7, 2014June 12, 2017By: Isabella Danel, MD, MS, the CDC Division of Reproductive HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post originally appeared on the CDC’s Our Global Voices blog.Maternal health has improved in most regions of the world, with far fewer women dying during pregnancy and childbirth than 20 years ago.Progress in sub-Saharan Africa, however, has been much slower. HIV and complications of childbirth are the leading causes of death among reproductive age women around the world, but above all in this region. Being pregnant in sub-Saharan Africa is often a dangerous medical condition. In Zambia, women who have given birth are often greeted with a Bemba expression of relief and surprise: “Mwapusukeni.” Translated it means, “You have survived!”That greeting is becoming more commonplace these days, which is another way of illustrating a basic truth: positive change can happen quickly when the right actions are taken to improve maternal health.The Saving Mothers Giving Life Initiative (SMGL), a public-private partnership that includes CDC, USAID, and many others working together with the governments of Uganda and Zambia, recently released astonishing findings that document a 30% reduction in maternal mortality in one year in the four districts in Uganda where the program is operating.In Zambia, maternal mortality in health facilities in four districts also fell by 30% in one year. Change this rapid is unheard of. It happened because the initiative used a comprehensive district-wide approach to ensure 1) that communities supported pregnant women to increase the likelihood of receiving skilled care during childbirth, 2) that health facilities had the supplies and medications needed to treat women who developed emergencies during pregnancy and post-partum, and 3) that health personnel were properly trained to provide quality care during emergencies including doing C-sections. (Read the SMGL report and other CDC blogs about SMGL.)The danger for pregnant women with HIV is even higher. They are six to eight times more likely to die during pregnancy and childbirth than other women.That reality is important at any time, but it comes into clearer focus and prominence this week on International Women’s Day (March 8).Worldwide, 17.7 million women are living with HIV. Most are of reproductive age and most of them reside in sub-Saharan Africa. That’s bad enough. Here’ the kicker: while estimated maternal mortality ratios have been cut almost in half over the past 20 years worldwide, maternal mortality actually appears to have increased in eight countries in sub-Saharan Africa with high HIV prevalence. The HIV epidemic is an important reason maternal mortality has not decreased much—or has even increased.That much is clear and it’s the reason CDC and other partners are re-doubling efforts to better understand and overcome the complex mix of medical, cultural, and institutional forces that will have to be addressed if pregnant women living with HIV are to survive. Pregnant women with HIV face the same risks that all pregnant women do—and more actions like the Saving Mothers Giving Life Initiative are critical to saving mothers’ lives.But women with HIV face additional risks and it is those challenges and possible responses that are highlighted in a recent paper I co-authored with Tami Kendall from Harvard’s School of Public Health.During pregnancy, women with HIV are more likely to die from malaria, TB, pneumonia, and from puerperal sepsis. It is likely that HIV treatment earlier during pregnancy will improve survival. However, in 2012 only 49% of pregnant women in Africa were tested for HIV. And not all women with HIV received the treatment they needed. There are many obstacles to receiving care, but HIV stigma and mistreatment is an important reason that women do not seek the care they need.There is good news here too. In June 2013 the World Health Organization released new guidelines that call for the initiation of HIV treatment for all pregnant and breastfeeding women with HIV and continuing it lifelong, regardless of their immune status. The challenge is to rapidly scale up testing and treatment during antenatal care. We know it can be done because it was done successfully in Malawi. (Read the related MMWR article to learn more.)Nevertheless, only time will tell whether women remain on treatment or whether social factors such as stigma impede adherence to treatment in Malawi, as we know they do in other settings. The role of the community in supporting women with HIV is vital as is engaging men in the care of their wives, and of themselves if they too are living with HIV. Likewise ensuring that health workers are trained to treat people with HIV with respect will eliminate an important obstacle to attending health care services.As we conclude in our 106-page paper entitled Research and Evaluation Agenda For Maternal Health and HIV in Sub-Saharan Africa , “Improving maternal health in the context of the sub-Saharan African HIV epidemic requires greater understanding of the relationships between HIV disease and maternal morbidity and mortality, integrated and effective responses by the health system, and a social context which promotes quality care and encourages use of maternal/child health and HIV services.”It seems straightforward—more high-quality services and easier access to care will yield positive results. And while that is true, the work also emphasizes a number of questions that need answers if the problem is to be fully addressed.Some of them are purely clinical. Such as, how does HIV treatment (known as antiretroviral treatment or ART) and the new treatment guidelines in particular, affect rates and causes of maternal morbidity and mortality? Will ART alone reduce the risks and make them comparable to those of other women?Or does the timing for when ART begins and the therapy’s duration affect mortality rates in pregnant women?There are additional questions that blend clinical concerns with logistical challenges and limited funding. A prominent example is how can all the necessary services—including malaria prevention, TB screening and treatment, HIV treatment, and all the routine antenatal care screening and treatment—be most effectively provided by often already overloaded health workers? What is the best way to integrate services?We know the importance, for example, of non-clinical work, such as diluting the still widespread and potent discrimination against people who have AIDS and are HIV-positive. That cultural reality often presents a sturdy barrier even for people who want treatment.Other important questions include what can be done to encourage greater participation by men in maternal and child health activities? How can more men be encouraged to support women who are HIV positive? How can the stigma surrounding HIV be weakened to “promote respectful maternity care” for women who need it? What tools can be used to increase community and peer support for pregnant and postpartum women?We also can’t forget another crucial question that must be addressed so that political and financial support is maintained. The question is this: how do we evaluate new programs and responses so that their impact on maternal illness and death can be measured and understood and so that good practices can be preserved and less effective ones dismissed or modified?CDC supports efforts to answer these questions—and more—with data and proven science. We also support efforts to achieve goals established globally as well as by the U.S. government to reduce maternal mortality and ensure that people with HIV receive the treatment they need. CDC is working with sub-Saharan African countries to improve counseling and testing for pregnant women, improve antenatal care, provide HIV treatment during antenatal care to those with HIV, and eliminate maternal-to-child transmission of HIV.Like the larger battle against HIV/AIDS, finding answers for helping pregnant women who are living with HIV is complicated and challenging. But progress is being made and lives are being saved. That’s what draws me to this battle and what keeps me—and CDC—focused on a future that is free from HIV and AIDS and where preventable maternal deaths are eliminated.Share this: ShareEmailPrint To learn more, read: