Be Prepared: 5 Steps to Managing a PR Crisis

first_imgExpect the best, prepare for the worst. Sounds a little gloomy, but it’s actually a great strategy. If your nonprofit has a communications plan in hand when a PR crisis hits, you’ll be glad you followed that motto. How well you emerge from a crisis hinges on how well you manage your message. 4. Restore.  The worst is over, so it’s time to focus on restoring your good reputation within the community. Keep sending out positive news through your communications channels. Update those channels early and often—more frequently than in calmer times. Share press releases, testimonials, blog posts, and so on about the great work you’ve been doing and continue to do. Whatever the format, optimize this flurry of positive online content for search engines. This will help restore your good reputation, but equally important, it will fix your SEO by pushing crisis-related results off the front page of a Web search about your organization. Out of sight, out of mind. 5. Learn.  Convene your crisis team and talk about what went well and what you’d do differently next time. Ask your key stakeholders for feedback. Include key members of your board and staff in this conversation.Did you minimize the story or let it drag on? How could you have better managed the news cycle? Did you act quickly enough? Did you hold back too much info? Roll this feedback into a revised crisis plan. These five steps are simple enough to implement whether you have just one person handling communications or an entire team. 1. Plan.  We often don’t believe we’ll find ourselves in a crisis situation and don’t plan in advance. Trust us, it can happen. Before trouble strikes, assemble your crisis team. These are people who work well together and can deliver your message calmly and consistently. Brainstorm potential crisis scenarios. Talk about if and how your organization will respond in certain situations. Prepare templates of press releases, blog posts, Web pages, even tweets and status updates that you can quickly customize to fit any situation. Not having to start from scratch when everything’s going haywire helps your team stay calm and focused.center_img 3. Monitor.  Always know what’s going on in your market. This is another area where having monitoring channels in place makes life easier. These could include traditional clipping services as well as digital channels like social media. It helps to know what people are saying about your organization and whether it’s positive or negative. A crisis doesn’t happen very often, but don’t press your luck. Create or revise your communications plan, and you’ll be ready for the next storm that blows your way. Adapted from the Nonprofit 911 webinar “Crisis Communications for Nonprofits” with Susan Kearney, COO of Network for Good. Download the full webinar. 2. Communicate.  Get your social media monitoring in place so you can spot a potential situation before it gets out of control. If you start noticing spikes of negativity, pay attention and nip it in the bud. If the issue spirals, remember the goal of crisis communications is to minimize the news cycle. Get out ahead of the situation with your prepared materials.Across all channels, deliver a consistent message. Whether it’s the evening news, local newspaper, your website or blog, people should hear consistent info about the facts of the issue, your response to it, what actions your taking, and what’s coming next. Be as transparent and honest as possible. The more up-front your message, the more credible your organization will appear.Social media in particular provides your group an opportunity to respond quickly. Again, be consistent. Don’t be defensive or negative, stay positive and matter-of-fact, and avoid commentary or opinion.last_img read more

Our Top 10 Posts from 2014

first_imgWhy the #IceBucketChallenge Works Tops 6 Donor Communication Mistakes to Avoid BONUS: Even though this post is from December 2013, it was #11 on our list: 10 Ways to Thank Your Donors On behalf of the Network for Good team, thank you for being loyal readers of the Nonprofit Marketing Blog. We wish you a happy holiday season! 5 Rules for Thanking Donors 10 Social Media Stats for Nonprofit Marketers 11 Great Online Giving Tips for #GivingTuesday and Every Day Why Recurring Giving Matters [Infographic]center_img 6 Types of Stories That Spur Giving 3 Steps to a Powerful, All-Organization Team of Messengers Here at Network for Good, we’re reflecting on 2014 and planning for the upcoming year. We’re locking down webinar topics and presenters for next year, putting the finishing touches on some incredible—and free!—fundraising eGuides, getting posts queued up for this blog, and brainstorming ways to help nonprofits raise more money online (because that’s what we’re here for!).But before we dive into 2015, we want to share with you our top blog posts from 2014. Drumroll, please… Creating the Perfect Campaign for #GivingTuesday 7 Ways to Make 2014 the Year of the Donor Have any ideas for posts you’d like to see in 2015? Share your suggestions in the comments.last_img read more

Create a Style Guide That’s Useful and Used (Part Two)

first_imgRead Part OneUse this Start-to-Finish Checklist to Build a Useful GuideIdentify your Consistency Czar—the person on your team in charge of creating and managing the style guide. Your czar should be a content expert, good listener, and diplomatic powerhouse. She is the single person who will answer questions and make yes or no usage decisions. The czar will update the style guide to include responses to frequently asked questions and revise existing standards (or the coverage thereof) as needed.Enlist relevant colleagues as guide helpers and users right up front. Make sure you let colleagues who write, review and revise, or use content know what you’re up to. Position the guide as a tool that will save them time and effort (less revision) and increase campaign effectiveness. Ask for their input as needed in the development process and as users.Collect what you do now (editorial, graphic, and brand habits) and relevant examples from other organizations. Include pages printed in color from your website, e-news, blog, Facebook page and other social channels, and online fundraising campaigns, as well as print materials.Review your samples. Spread them out in front of you or pin them to a bulletin board. Scan or photograph hard-copy samples, and upload everything to a Pinterest board for easy sharing with colleagues and to build an archive of your process and options. Select the standards that work best in each editorial guideline category and each graphic guideline category. Start by removing items, colors, and styles that clearly don’t fit your organization’s brand or personality. Next, review the remaining elements to remove any that are inconsistent with the core approach you see developing.Get input on your draft from colleagues and external audiences, if possible. Solicit feedback from your colleagues who create and/or count on effective communications. Your outreach will double to build buy-in, which will increase the probability they’ll use the style guide. Once complete, run an abbreviated draft by your marketing advisory group, composed of supporters who are willing to give you five to 10 minutes monthly, since your prospects and supporters matter most!Finalize your standards and write them in clear, succinct language, illustrated with examples.9 Steps to Getting Buy-In for Your Style GuideYour style guide, no matter how clear and thorough, is worth absolutely nothing if it’s not used. Here’s how to make sure it’s used correctly, frequently, and as happily as possible.Make your style guide:Searchable. Whether you produce your guide as a Word doc, PDF, or simple website (see this example from the Alzheimer’s Society in the UK), make sure it’s easy for users to quickly search for and find what they need.Easy to use while writing. Many of your writers and designers will want to have the style guide open in front of them as they work, either in a separate window while they’re writing in Word or in hard copy (there are still some die-hard paper fans). Test the guide to make sure it’s usable this way.Available in hard copy or formatted to print in a flash. Some folks—especially those who create a lot of content for your organization—will want to browse the guide, which they might find easier in print.Integrated into your authoring platform. There’s nothing easier for writers than having standards built right into their authoring tool, whether it’s Word or your organization’s content management system. You can set your tool to highlight words, phrases, or grammar usage that aren’t in your standards or to automatically style font sizes and colors of headlines and subheads.Quick to edit and update. The more current and relevant your style guide, the more likely it’ll be used. On the other hand, if users see lots of outdated elements, errors, or gaps, they’ll stay away.A simple website format can be the easiest to update and distribute.Train and support your colleagues in using the style guide.You’ve already taken the first steps in updating relevant colleagues on the guide, soliciting input on your draft and asking them to use it ahead of release (stressing its value to them), and welcoming some of them into the guide development review process.Your guide launch is a perfect time to train your colleagues in its use. You can do this in person, via video (great for multiple sites), or over the phone. I recommend you train the key department representatives and make them “keepers of the guide,” rather than training everyone. Whatever training approach you take, also outline this info in the guide as an ongoing reference.Feature:The WIIFM—“What’s in it for me?” This is the value for your colleagues of using the guide).Who should use the style guide and how. Illustrate your vision with several concrete scenarios, ideally those that frequently occur and that most colleagues are familiar with.Contacts and the process for questions, revisions, and updates.A huge thanks!Useful Models: Nonprofit Style GuidesThese models range from the Audubon Institute’s one-pager, which might be enough for your organization, to the mammoth Rutgers University style guide. The more complex your organization, programs or services, and audiences, the more in-depth you’ll need to make your style guide.Consider contacting your communications colleagues at these organizations to learn more about the development and use of these guides: Read Part OneDoes your organization currently have a style guide, including editorial and/or visual standards? If so, please share the link and/or how the guide has helped (or not). Editorial Style GuideVisual Identity Manual Audubon InstituteCommunity Partnership for Arts and CultureCPAC Brand GuidelinesCPAC Style Guidelines Cincinnati Children’s Hospital Medical Center Editorial Style GuideNational Association for Music Education Style GuideRutgers Universitylast_img read more

Major Gifts Fundraising 101: It’s Not About Us. It’s About Them!

first_imgFundraising is the gentle art of teaching the joy of giving. —Henry RossoBack in the early 2000s, my husband and I lived in London for a few years. During one memorable job interview, a very clueless (okay, uninformed) interviewer asked me rather abruptly, “What’s the difference between you and someone on the street shaking a tin cup?” It’s okay to cringe. I did. Rather, I think I did either before or after I picked up my chin from the table in shock. It took me about a second to compose myself before I embarked on a long reply about the strategy and relationship-building skills that I would bring. Fundraising to him was perceived as unpleasant (I am reading between the lines of his question!) and begging (how else do you describe shaking a cup for money?). It was random, unpleasant, and certainly involved little to no contact between fundraiser and donor.What this interviewer didn’t understand is that as fundraisers, we aren’t just asking people for money. That’s certainly a major job responsibility, but there’s a lot more to what we do. We are relationship architects between our organizations and the donors who currently or, we hope, will eventually support us. This is true across all kinds of fundraising—annual funds, online/mobile giving, individual and institutional major gifts, events, planned gifts. Our goal is to create two-way conversations that are not transactional and circular exchanges of asking and receiving money. We know this isn’t sustainable in the long term. How do we shift our approach to our donors? Let’s start by looking what giving does for the donor—an important starting point to becoming “donor-centric.”Research has found that giving has a positive psychological effect on donors. Three different studies I’ve come across all concluded that there’s a correlation between a person’s charitable giving behaviors and their level of happiness. Arthur Brooks found patterns in his research of charitable giving that seemed to suggest that donors become wealthier after making their philanthropic gifts. All three research studies consistently showed that people who gave money charitably said they were “very happy” versus nongivers who reported lower percentages of happiness. Similar statistics are related to volunteering as well. Wow! Giving and volunteering make donors feel healthier and wealthier and give them a greater sense of empowerment and purpose.This means that fundraising—both asking and receiving—can actually be a pleasant and happy experience. So, why does fundraising sometimes seem so hard? Donors want to give their money away, right? The answer may lie in how we’re talking to them.Step 1 is “the why”: understanding the philosophy that drives your donor.Several months ago, the Chronicle of Philanthropy published an article that caught me eye called “What Donors Want to Hear Before a Fundraiser Seeks a Big Gift.” Interestingly, it wasn’t about sharing strategies and metrics of an organization’s work—getting to that “impact” and “effectiveness” we know is important. The article reported that time and again, donors felt like fundraisers didn’t stop to learn about them—their philanthropic dreams and intentions, factors that influence their giving patterns (income, family responsibilities, other charitable commitments, etc.). Equally as important, major donors didn’t feel like organizations didn’t view them as partners—as co-investors in their success. That’s key. How many times have we as organizations felt hesitant to “involve” our major prospects by “sharing too much” with donors about our dreams, challenges, and solution ideas because we don’t feel they have programmatic expertise and will only start to “meddle”? So, before we launch our pitch or make our ask, think about how well do we know what drives our donors to invest in us?Step 2 is what I call “the what”: positioning your mission, vision, and work in a way that demonstrates results and change.Donors of all kinds, whether high net worth individuals, annual fund donors, foundations, or corporations, are driven by a sense of wanting to make a difference. They are giving through an organization to solve a societal issue that is important to them. That’s why impact and effectiveness are key data points that donors are watching. Donors simply want to be sure their gift of whatever size is helping to move the needle toward solving a problem—greater access to education, an end to homelessness, a reduction in hunger, stronger community resilience, and so on. It’s like choosing a stock to buy: You want the one that’s performing the best. But in this case, social change is the “profit” that all philanthropists are measuring, and the organization that demonstrates the biggest results and potential for results are the high-performing stock.Next time, I’ll address Step 3, “the how” of crafting meaningful major gift conversations that engage and inspire your donors.last_img read more

Economic Consequences at the Household Level of Maternal Complications in Bangladesh

first_imgPosted on May 30, 2012June 21, 2017Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Colleagues at the International Centre for Diarrhoeal Disease Research in Bangladesh (ICDDR,B) recently published a paper, Costs of Maternal Health-related Complications in Bangladesh, in the Journal of Health, Population, and Nutrition that explores the economic repercussions on households of maternal complications in a rural setting in Bangladesh.Abstract:This paper assesses both out-of-pocket payments for healthcare and losses of productivity over six months postpartum among women who gave birth in Matlab, Bangladesh. The hypothesis of the study objective is that obstetric morbidity leads women to seek care at which time out-of-pocket expenditure is incurred. Second, a woman may also take time out from employment or from doing her household chores. This loss of resources places a financial burden on the household that may lead to reduced consumption of usual but less important goods and use of other services depending on the extent to which a household copes up by using savings, taking loans, and selling assets. Women were divided into three groups based on their morbidity patterns: (a) women with a severe obstetric complication (n=92); (b) women with a less-severe obstetric complication (n=127); and (c) women with a normal delivery (n=483). Data were collected from households of these women at two time-points—at six weeks and six months after delivery. The results showed that maternal morbidity led to a considerable loss of resources up to six weeks postpartum, with the greatest financial burden of cost of healthcare among the poorest households. However, families coped up with loss of resources by taking loans and selling assets, and by the end of six months postpartum, the households had paid back more than 40% of the loans.Read the full paper here.Share this: ShareEmailPrint To learn more, read:last_img read more

Increasing Antenatal Care Utilization in Nigeria as a Way to Increase Intermittent Preventive Treatment of Malaria During Pregnancy

first_imgPosted on June 14, 2012June 16, 2017By: Kate Teela, Erin Shutes, France Donnay and David Brandling-Bennett, Bill & Melinda Gates FoundationClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is part of a blog series on Malaria in Pregnancy. To view the entire series, click here. By 2015, the Government of Nigeria aims for 80% of women to receive intermittent preventive treatment of malaria during pregnancy (IPTp). However, according to the 2008 National Demographics and Health Survey, the current rate is only 6.5%.How can progress towards this goal be accelerated? There are, of course, many reasons for women not receiving IPTp, including significant supply barriers to having sufficient supplies of sulfadoxine-pyrimethamine (SP) in country, but here we would like to focus on another reason – utilization of antenatal care (ANC). In Nigeria, ANC is a key delivery point for IPTp. If women aren’t seeking ANC, they are less likely to receive IPTp. Therefore, a major and persistent barrier to reaching pregnant women with malaria prophylaxis in Nigeria is antenatal care utilization.While Nigerian policy is that SP be given free of charge through ANC services at public health facilities and non-governmental organizations, women need to physically go to facilities to access this free treatment. According to the MICS 2007, women in rural areas are less likely to uptake IPTp than women in urban areas. This may be because most services provided by private and public providers are clinic-based, with minimal outreach, home, or community-based services (NSHDP).According to a report by the DFiD-supported PRRINN-MNCH Project (Demand/PRRINN), many women either do not know what antenatal care is, or confuse it with seeking curative care while pregnant. “Changing such health seeking behavior will not be easy, and will require an emphasis on creating demand as well as improvements in the supply of services.”In the context of northeast Nigeria, there is a significant mismatch between where maternal and newborn health problems happen (largely the home), how those who have the problems (mothers, newborns) are reached (through gatekeepers) and where help might be currently available (facilities). Alternative methods of getting information and services into the home are urgently needed if health is to be improved. The Bill & Melinda Gates Foundation worked with PSI and Society for Family Health to find new ways to meet with women in their homes in Gombe State, with the aim to increase utilization of available services and interventions to improve maternal and newborn health outcomes. This project specifically tapped two unique resources – traditional birth attendants (TBAs), and female community volunteers from the Federation of Muslim Women’s Associations in Nigeria (FOMWAN).Throughout the project TBAs and FOMWAN volunteers identified pregnant women by going house to house, through information from their neighbors or members of the family, at religious gatherings and ceremonies, and through observation of pregnancy signs. At the beginning of the project, only 17.5 % of women in Gombe state received services from health facilities, despite free ANC throughout the state. As a result of the project, from March 2010-October 2011, IPTp use increased from 51.61% to 55.8% in the study area. In particular, FOMWAN volunteers made a significant impact, with a 9.2% increase in ANC utilization and a 20% increase in anti-malarial receipt in FOMWAN study areas. Continued improvement is expected over the life of the project, which will continue for four years. Clearly, there is potential here to utilize these frontline workers that are already an entrenched part of community to form a bridge between women in their homes, and facility-based care.As we move forward, in Nigeria and elsewhere, we will need to work together as a global community to find innovative ways to break down barriers to reaching pregnant women with malaria prevention, diagnosis, and/or treatment. Could this type of engagement with community-based workers be one such way?Share this: ShareEmailPrint To learn more, read:last_img read more

As UN General Assembly Reviews MDGs, How Can the Next Global Development Framework Accelerate Progress on Maternal Health?

first_img ShareEmailPrint To learn more, read: Posted on September 23, 2013February 2, 2017By: Sarah Blake, MHTF consultantClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)When the United Nations General Assembly meets this week, world leaders will review progress toward the Millennium Development Goals (MDGs) and debate the next global development agenda. There is little question that the next framework will have a critical bearing on whether, and by how much, maternal mortality will be reduced in the coming years. The priority that maternal health and related issues, such as HIV and AIDS and family planning, receive in the global framework will influence health policy and programming around the world.As a group of maternal health experts representing WHO and USAID pointed out in a commentary published in August in The Lancet Global Health: “Between 1990 and 2010, maternal mortality decreased globally by nearly 50%, from 543 000 maternal deaths per year to 287 000, with the greatest reductions in  the second half of this period. A major catalyst for this progress was the target set by Millennium Development Goal 5: reduction of the maternal mortality ratio by 75% between 1990 and 2015. Later, a second target on reproductive health was added, which has undoubtedly contributed to accelerated progress.”Going in to the debate, there is good reason to believe that maternal health will remain on the agenda. In May, the High Level Panel of Eminent Persons (HLP), commissioned by UN Secretary Ban Ki-Moon recommended that the UN adopt a set of 12 interrelated goals, each supported by a set of ambitious targets for achieving a vision of sustainable development, that ensures that  the world of 2030 is “more equal, more prosperous, more peaceful, and more just.” Among the goals and targets, the HLP recommended that maternal mortality ratio be reduced to “no more than X deaths per 100,000 births” by 2030 as part of goal 4, which seeks to “Ensure Healthy Lives.” Unlike the MDG target, which proposed a 75 percent reduction in the maternal mortality ratio for all countries, regardless of what their MMR was at the baseline, this proposed measure would define progress against an absolute figure. Depending on how “X” is defined, then, many countries would start off having “achieved” the target, while others might be challenged to reduce their MMR by an even greater degree than the 75 percent set by the MDGs.In the months since the HLP offered its recommendations, policy makers, researchers and others have begun to consider  the proposed goal, as well as the implications that the shift from a relative to an absolute measure would have for priorities in global and national efforts to improve maternal health.  For instance, the recent Lancet commentary proposed one response, suggesting that the UN adopt the overall target for countries to achieve an MMR of no more than 50 deaths/100,000 births by 2035, along with more specific targets and national strategies for countries that currently have maternal mortality ratios of over 400 deaths/100,000 births, as well as for addressing inequities within countries where overall maternal mortality is relatively close to the target (under 100/100,000) by focusing on improving maternal health among subpopulations with higher than average maternal mortality rates. At the same time, the authors called for new strategies and approaches to measure and reduce maternal mortality.The General Assembly debate provides an important opportunity to reflect on the progress, challenges and lessons learned under the MDGs, and to consider the best ways of  accelerating global and national progress toward reducing maternal mortality after 2015.We want to hear from you. What role do you think MDG5 has played in accelerating progress toward reducing maternal mortality? Has the time come to shift to an absolute target, or is a relative measure more useful? What challenges and opportunities do you see in the proposed overall framework which groups maternal health with other health issues? Is reducing the maternal mortality ratio the best way to measure progress toward ending preventable maternal deaths, or would a different measure be more useful?Share this:last_img read more

Day 2 of the #MNHIntegration Technical Meeting

first_img ShareEmailPrint To learn more, read: Posted on September 10, 2014August 10, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)[View the story “Day 2 of the #MNHIntegration technical meeting” on Storify]Share this:last_img

The Importance of the Thank You: Creating an Attitude of Gratitude

first_imgFrom early childhood, we are taught the magic words: thank you.  I don’t have to tell you that these two simple words can make or break the relationship between an organization and its donors.Most nonprofits know how important it is to send acknowledgment letters after receiving gifts. We dutifully thank our donors for the recorded gift date and amount and tell the donor about the many great works we perform because of the gifts we receive. Some of us even add the executive director’s signature as a personal touch. We thank our donors and move on to the next task.But, to truly engage and retain donors, we need to do so much more!We need to foster an attitude of gratitude and create a culture of “thanks-4-giving!” Developing a donor-centric gift acknowledgment policy is key to ensuring our donors feel appreciated and our board members are excited about fundraising – which is a win-win for any organization!To create an ATTITUDE OF GRATITUDE, consider the good ole’ fashion 5Ws and an H:Who is involved in each step of the thank you process?Invite board members into the thank you process. Thank them first and recognize their gifts and role as huge supporters of your organization.Print a weekly gift report that’s given to every staff and board member involved in thanking donors. Brainstorm ways to make sure EVERY donor knows their gift matters.Prepare thank you note cards at board meetings with notes about the donor. Also, ask board members to write, or at least sign, several notes OR better yet, make phone calls, thanking the donors before the meeting officially begins.What is your gift acknowledgment policy?Is it part of a larger, more encompassing thank you policy?What happens from the moment the gift arrives?Do you have this policy in writing so that it is an organizational process, not person dependent?Does the gift amount determine the speed of acknowledgment, who the ‘thanker’ is, or the method of thanking?When is each donor thanked?How often are acknowledgment letters sent? Is it a daily, weekly, or monthly task?Are larger donors thanked more quickly than smaller donors? Is a $10,000 gift acknowledged the same way as a $10 gift?Is a donor thanked at any time besides in the gift acknowledgment letter or the next ask?Where are donors thanked?EVERYWHERE! Every time we see them. Every chance we get.Expose staff members to donors’ names. Post a donor sign/wall in the office. Acknowledge them in a weekly employee briefing or at a staff meeting.Mention donors on the website, in newsletters, and on social media. Get the word out: you have FANTASTIC donors!Why do we always need to thank donors? Isn’t once enough?Because without them, nothing happens!Your organization is the facilitator of the relationship between the donor and the recipient. Try not to get in the way. Focus on how the donor makes a difference. How are donors thanked?Develop quirky, unexpected, and fun ways to surprise donors:Decide 3-4 extra “thanks-4-giving” times per year. From Valentine’s Day to your organization’s anniversary to the donor’s birthday, there’s lots of opportunities to show your gratitude.Produce a quick-and-easy thanks video that highlights program participants and send it out via email.Hold an annual “thanks-4-giving” breakfast, picnic, or other event.Post a daily/weekly/monthly (depending on the volume of donors) social media “shout-out” that highlights specific donors.John F. Kennedy once said, “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” As nonprofits, we must follow this advice and live our gratitude for the donors who make our work possible. From social media posts to regular phone calls and appreciation events, taking a “thanks-4-giving” approach will help our organizations not just survive, but thrive, in the future.last_img read more

5-Step Marketing Plan to Boost Donations

first_imgAs they say, a goal without a plan is just a wish. Use this five-step marketing plan to make that wish come true.Dedicate 20 minutes every morning to review and make note of your organization’s marketing and fundraising priorities. By the end of the week, you’ll have the building blocks of your marketing plan.5-Step Nonprofit Marketing PlanStep 1: Define your marketing goalYou already have the source to find the right place for your organization to begin. Your marketing goals are what you want to accomplish through donor engagement.What are your three main fundraising goals for the next six months, in priority order?What is the one marketing tactic that contributes most to meeting your fundraising goals? In other words, what is the most productive way you can use marketing to meet your fundraising goals?Step 2:  Determine your target audienceWhich of your donors would be most interested in your message? Who is most likely to respond and take action? Once you determine your target audience, segment your list further to prioritize the “low-hanging fruit” within that larger group.Step 3: Plan your approachPrioritize one or two methods to get you to your marketing goal. Whether your message is about a fundraising event, an ongoing program or new initiative, or your organization’s story; it’s not just what you say, it’s how you say it. Consider:Who are you targeting?How are you communicating?When are you contacting them?Step 4: Craft your messageCommunicate back to your donors first and foremost with what connects them with your organization; what they care about most. You have a sense of what matters to your audience and what their habits are. Take your core messages and look at them objectively. Do they align with what you know about your prospects and donors?Step 5: Analyze Your ResultsAgree on what success looks like during the planning process. Regularly review your results, in order to adjust tactics and strategies to achieve your goals. To round out your marketing plan, including the following:Timeline: How often will you review your plan—monthly, quarterly, annually?Metrics: How will you measure your success? Consider website analytics, e-newsletter subscriptions, and the number of donors who gave or volunteers who signed up. These metrics will be defined by what you want to accomplish.Evaluation: Review how your marketing activities have changed and/or improved your organization’s situation. Analyze what worked and why to identify what you want to do differently, and revise your plan as you move forward.Ready, Set, GoBlock out your 20-minute chunks first thing every morning, beginning Monday of next week. Read and reread this white paper, How Marketing Drives Donor Engagement, to learn more ways to use marketing to achieve your fundraising goals. Share it with your colleagues, and enlist their input and assistance as you work through the five steps to a game-changing marketing plan.Your investment of time and energy will be well worth it.last_img read more

How Marketing Engages Donors and Boosts Giving

first_imgWe’ve seen it time and again. The most reliable, successful way to boost your fundraising results is through donor engagement. An engaged donor is a happy—and giving—donor.So, what’s the secret to engagement? Is it magic? A spell, maybe?It’s simple, really. The most effective way to build and strengthen your relationships with both prospects and donors is through marketing.Asking too much, without the marketing that cultivates those relationships, is why donor retention is on a continued downward trend, according to the 2017 Fundraising Effectiveness Report.There’s even more: One of your greatest opportunities is activating non-donor supporters of your organization (volunteers, program participants and their families, and others) to donate. Reach out to these loyal friends, even if they don’t meet your traditional criteria for donor prospects.4 Ways Marketing Benefits NonprofitsSave On Donor Recruitment ExpensesIt costs far less to retain a donor than it does to recruit a new one. When you decrease donor attrition and boost retention, you save big on marketing and fundraising expenses.Increase Your Donor BaseEngage loyal fans (individuals involved with your organization in other ways) who haven’t donated, yet.Strengthen Supporter LoyaltyMotivate current donors to get involved with your organization in additional ways. Loyalty deepens the more involved an individual becomes.Boost DonationsAccording to a recent analysis of engagement approaches implemented by Network for Good customers, donor engagement leads to additional or increased gifts (total dollars donated, gift size, and frequency) from your donor pool. Starting, or strengthening, your donor engagement campaign differentiates you from the other organizations asking for money from the same people.You can make this magic happen. Add marketing to your fundraising strategy, and increase your donor base and donations. No spell required!Download our new White Paper, “How Marketing Drives Donor Engagement,” and follow the specific, step-by-step methodology to use marketing to achieve your fundraising goals.last_img read more

New Research Calls for a Different Approach for Misoprostol for Postpartum Hemorrhage

first_img[1] Research partners include Gynuity Health Projects; University of California, San Francisco; University of Illinois, Chicago; JN Medical College Belgaum, Karnataka; and BLDE University’s Shri B. M. Patil Medical College Bijapur, Karnataka This post has been lightly edited from its original appearance on the FCI Blog.Share this: ShareEmailPrint To learn more, read: Read the study here:Raghavan, et al. “Misoprostol for primary versus secondary prevention of postpartum haemorrhage: a cluster-randomised non-inferiority community trial,” BJOG. 2015.center_img The World Health Organization (WHO) and the global health community recommend that all pregnant women receive a uterotonic drug at the time of childbirth to prevent PPH regardless of their risk level, a model known as ‘universal prophylaxis.’ In many settings, however, achieving this model may not be feasible or cost-effective – especially in remote areas located far away from a health facility. Even with universal prophylaxis, some women (approximately 6-15%) will still develop PPH and require emergency care.Partners from U.S. and Indian research institutions compared the universal prophylaxis model to one focusing on ‘early treatment,’ whereby only women who bleed more than 350 mL during labor are given a pre-emptive treatment dose of misoprostol. [1] Conducted in a rural district in southern India from 2011-2014, the study enrolled over 3,000 women who delivered with an Auxiliary Nurse Midwife (ANM) at home or in a health sub-centre, the most basic level of health facility.In designing the study, the researchers emphasized the “imperative to create options to manage postpartum hemorrhage wherever women deliver, including the lowest levels of the health system.” The ANMs were randomly divided into two groups; those in the universal prophylaxis group gave 600 micrograms (3 tablets) of oral misoprostol to all women within five minutes of birth, and the early treatment group administered 800 mcg (4 tablets) of sublingual misoprostol to women who lost more than 350 mL of blood.Results from the research shows that early treatment of PPH is a feasible alternative strategy to universal prophylaxis; there was no difference in the rates of bleeding and in the rates of transfer to a higher-level facility between the two approaches. Fewer women in the early treatment group than the universal prophylaxis group received medication (4.7% versus 99.7%), so early treatment has the potential to be more cost-effective. This model can also equip community level providers with a strategy to manage bleeding before it becomes life-threatening.In discussing these findings, the researchers noted, “This new early treatment approach is an important step towards a more strategic placement of misoprostol for managing postpartum hemorrhage along the continuum of care.” Indeed, these findings also raise questions about the need for a universal prophylaxis approach, especially in remote and rural settings where women give birth at home. Posted on January 7, 2016June 12, 2017By: Shafia Rashid, Senior Technical Advisor, Family Care International (FCI) Program of Management Sciences for HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Postpartum hemorrhage (PPH)—excessive, uncontrolled bleeding during or after childbirth—is the leading cause of maternal death around the world.  Despite this, the condition is almost entirely preventable and treatable. In some parts of the world, women give birth at home or in health facilities lacking the essential supplies and equipment to manage PPH and other life-threatening complications.Wherever a woman decides to give birth, she needs access to life-saving, uterus-contracting drugs, called uterotonics, for the prevention and treatment of PPH. The recommended uterotonic, injectable oxytocin, requires cold storage and technical skill to administer, making it difficult or impossible to use in many rural and low-resource areas. Misoprostol is a safe and effective uterotonic and a good alternative in community settings since it doesn’t require refrigeration or administration by a professional.last_img read more

Skills-Gap Training for Midwives in Rural Afghanistan: An Evaluation

first_imgShare this: Other estimates show the risks are even worse: a 2015 survey indicated 1 in 14 women in Afghanistan die of pregnancy-related causes.The 2014 report from United Nations Population Fund (UNFPA), in partnership with the World Health Organization (WHO) and the International Confederation of Midwives (ICM)  ‘The State of Afghanistan’s Midwifery 2014’ states that only 23 percent of the needs for maternal and reproductive health services in Afghanistan are currently being met.Afghanistan has an enormous need for qualified midwives. The country has only 3.2 nurses or midwives per 10,000 people, according to the World Health Organization.Under Taliban rule (1996-2001) women were banned from working and studying, leading to an acute shortage of midwives. On-going conflict, internal displacement and difficulties in women accessing education and employment have added to the shortage of midwives in Afghanistan.  The government has sought to address this issue by reducing the training period from 4 years to 18 months in the Community Midwifery Education Program. Although this policy has led to an increase in the overall number of midwives, the breadth and depth of their skills and knowledge has been compromised.It is difficult to give an exact number of midwives available in Afghanistan as no live registry of licensed midwives exist.  The following table is based on data from the Afghan government.Table 2. Midwife availability in Afghanistan 2002-2017 * The numbers corresponding to 2015, 2016 and 2017 may not reflect the engagement of community midwives, who are not certified by the Ministry of Public Health but are trained and contribute to the success of the maternal and neonatal wellbeing around the country. Skills-Gap Training:Action for Development (AfD) has developed a training program aimed at directly addressing these skills gaps.  Through partnership with the Geneva Health School, University of Applied Sciences Western Switzerland (HEdS) training modules were developed in 5 key areas; eclampsia, pre-eclampsia, management of the third stage of labour, post-partum haemorrhage and care of the newborn.Midwives taking part in an Action for Development training session in Panjsher Province, AfghanistanThe overall objective of the training is to reduce maternal and infant mortality rates in rural areas of Afghanistan through improvement of the skills and competences of the midwives.Specific objectives are:Increase the proportion of pregnant women who receive ante-natal careIncrease the proportion of births attended by qualified midwivesExpand the use of family planning servicesImprove the management and treatment of the most common complications during pregnancy and birthIncrease the demand for care through community outreach.Focusing on midwives in rural Afghanistan, AfD has trained 490 midwives since 2014 in 7 provinces –  Kapisa, Herat, Parwan, Bamyan, Panjsher, Takhar and Kabul.  After receiving the training, each midwife is able to go on to train an average of 5 other midwives in a cascade model of training, supervised by the Ministry of Public Health (MoPH).In 2017 AfD undertook an evaluation of the program to assess its impact.  The full findings are available in this report.[6]Summary of Findings:Analysis shows that 100% of midwives participating in the training affirm that it has allowed them to better handle pregnancy, deliveries, newborn care and related complications. In addition, the midwives interviewed said that the training filled gaps in their knowledge and increased their professional confidence.The evaluation also shows that there was an increase in the satisfaction rate of communities receiving services from the midwives.  Furthermore, HMIS (Health Management Information System of the MoPH, Afghanistan) data depicts an increase in pregnant women receiving antenatal and postnatal services at the health facilities by 19% and 30% respectively in the period 2013-2016.Additional data covering the three-year training period in all five provinces indicates:12% increase in the number of pregnancy related consultations10% increase in the number of deliveries in health facilities26.5% increase in the number of family planning consultationFigure 1. Skills acquired by midwives during the AfD trainingMinistry of Public Health Officials who participated in the evaluation had the following observations.Benefits of the program included:increased knowledge and capacity of the midwivesincreased interaction between midwives, which has facilitated an increase in the sharing of knowledge and experienceimprovement in the trust local people have in their community healthcare providersimprovement in the prevention of complications during pregnancy and childbirthreduction in infant mortalityreduction in maternal mortalityAnd the following recommendations:increase the duration and frequency of the trainingexpand the number of topics covered by the trainingroll out the training to more provincesincrease the number of partners in order to increase fundingFactors to Consider Going ForwardThe evaluation revealed three potential risk factors to the future success of the project:1) Under-investment in healthcare means that in some cases health centres lacked the necessary equipment and medication, infrastructure and staff capacity for the trainers to carry out the training in the best possible way.2) A shortage of midwives generally means that those who are practising have a heavy workload and sometimes not enough time to cover subjects beyond immediate care e.g. family planning advice.3) An increase in budget will be needed to roll out the recommended improvements.2019 is an exciting year for AfD’s midwife training project.  A new nutrition module is planned for completion by the end of the year.  We are collaborating with the MoPH to include the new Maternal Child Health Handbook in our programme and finally, through continued partnership with HEdS, Switzerland and funding from the Conservation, Food and Health Foundation, Boston, Massachusetts, five new training modules have been produced[7] and will be rolled out across additional provinces in 2019, 2020 and beyond.References[1][2][3] WHO, Afghanistan: country profiles; Maternal mortality in 1990-2015[4][5][6][7] Obstructed Labour, Family Planning, Infections, Miscarriage Care and Manual Vacuum Extraction 2002200520102015 Mortality RateYear Newborn Mortality rate (death per 1000 live birth)1651297745 ShareEmailPrint To learn more, read: Year200220082014201520162017 Maternal  mortality rate (MMR) (death per 100,000 live birth)1600821584396 Posted on August 19, 2019August 19, 2019By: Alison Farnham, MA MMedSci, Public Health Specialist, Action for Development; Olena Kuzyakiv, HBSc, Public Health Specialist, Action for DevelopmentClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Background: Afghanistan has one of the highest infant mortality rates in the world with estimations between 52 and 110 per 1,000 live births in 2017, depending on the source.[1],[2] In addition, thousands of Afghan women die each year from preventable pregnancy-related causes; 396 maternal deaths per 100,000 births.[3] These figures are alarming enough, however many agencies assert that the actual figures are in fact much higher and that the actual maternal mortality ratio is likely to lie between 800 and 1200 per 100,000 live births.[4] The situation is particularly bad in rural and difficult to reach areas, where as few as 3% of deliveries are attended by a skilled professional.[5]Newborn baby at Action for Development health facility, Kabul, AfghanistanTable 1: Maternal and Newborn mortality in Afghanistan, 2002-2015 Number of Midwives4672,1674,6003,426*2,349*3,302*last_img read more

Most actively traded companies on the TSX

first_imgSome of the most active companies traded Thursday on the Toronto Stock Exchange:Toronto Stock Exchange (15,621.47, down 6.46 points)Bombardier Inc. (TSX:BBD.B). Aerospace, rail equipment. Up seven cents, or 1.78 per cent, to $4.00 on 16.2 million shares.Cenovus Energy Inc. (TSX:CVE). Oil and gas. Down 13 cents, or 0.99 per cent, to $12.99 on 11.2 million shares.Neovasc Inc. (TSX:NVC). Medical devices. Up half a cent, or 8.33 per cent, to 5.5 cents on 10.8 million shares.Crescent Point Energy (TSX:CPG). Oil and gas. Down 88 cents, or 7.82 per cent, to $10.38 on 9.03 million shares.Baytex Energy Corp. (TSX:BTE). Oil and gas. Down six cents, or 1.03 per cent, to $5.74 on 8.8 million shares.Manulife Financial Corp. (TSX:MFC). Financial Services. Up 32 cents, or 1.36 per cent, to $23.77 on 7.9 million shares.Companies reporting major news:BCE Inc. (TSX:BCE). Media. Down 72 cents, or 1.34 per cent, to $53.20 on 2.4 million shares. The telecommunications giant will spend about $20 billion on its Bell networks over the next five years so its wireless and fiber optic networks can meet soaring demand by adding more speed and new capabilities, CEO George Cope said Thursday. Most of the $4 billion per year that the company will spend annually will be on broadband wireless, internet and IPTV networks, that will serve residential and mobile customers.Canadian Natural Resources Ltd. (TSX:CNQ). Oil and gas. Down $1.01, or 2.17 per cent, to $45.47 on 3.6 million shares. The company says it choked back heavy oil production by about 17,000 barrels per day in the first quarter to avoid selling at low prices it blames on poor pipeline capacity out of Western Canada. It says it is now gradually ramping up output from its heavy oil wells in northern Alberta as the discount being paid for Western Canadian Select grade oil has narrowed in comparison to New York-traded West Texas Intermediate.Loblaw Companies Ltd. (TSX:L). Grocer. Down 80 cents, or 1.22 per cent, to $64.65 on 431,740 shares. Shareholders of Canada’s largest grocer rejected a proposal that it determine the feasibility of paying its employees a living wage — one that varies by location and is calculated by its cost of living.last_img read more

NL premier invites Trump to Come from Away show discuss trade

first_imgST. JOHN’S, N.L. – Newfoundland and Labrador’s premier has invited Donald Trump to the hit Broadway musical “Come from Away,” saying he hopes “to discuss the virtues of a positive relationship” with the U.S. president.Dwight Ball’s letter to Trump, dated Tuesday, evokes the province’s historic relationship with the United States, on both trade and military bases.“I just wanted to refresh and take the president back in time, and just remind his administration on how important this reliable friendship and this business relationship is,” Ball said in an interview Wednesday.“It’s just not a transaction, this is about long-standing relationships with our world’s largest trading partner.”Ball tweeted a copy of the letter Wednesday morning.The invitation is at the president’s leisure, at whichever city’s version of the musical he prefers. It notes the tickets “hopefully are tariff-free.”“Please advise of your acceptance of this invitation and I will forward you tickets,” he writes.Ball told The Canadian Press he took issue with the president’s language treating Canada as a security risk. He sees “Come from Away” as an example of the long-standing friendship between Canada and the U.S., in more than just trade.The musical tells the true story of how Gander, N.L., welcomed more than 7,000 stranded airline passengers after 9/11.“The relationships that were formed at that time still last to this day, and it’s really just symbolic of the relationship that we’ve had for many, many years,” said Ball.His letter describes Trump’s recent policies on tariffs as “extremely troubling,” and says he hoped to discuss “a positive and mutually beneficial trade relationship.”After this month’s G7 summit in Quebec, Trump called Justin Trudeau “weak and dishonest.” The president was apparently angered over the prime minister’s comments at a press conference objecting to American tariffs on steel and aluminum.Ball said his province has been affected by new U.S. tariffs, but the companies haven’t had a chance to share their stories. He was among eight Canadian premiers who visited Washington in June 2017 to discuss NAFTA negotiations.Ball’s letter says Newfoundland and Labrador believes in the idea that “a rising tide lifts all boats.”Arts impresario David Mirvish first staged “Come from Away” in Toronto from December 2016 to January 2017 before it headed to Broadway.Mirvish has said the musical’s success has “befuddled all expectations” both in Toronto and on Broadway, where its feel-good charm managed to win the hearts of jaded New York theatre-goers as well as a Tony Award for best direction.Its soundtrack has been nominated for a Grammy, and Canadian creators Irene Sankoff and David Hein are hard at work on a script for a film adaptation.Ball said Wednesday he has not yet received a response, but he hopes Trump takes up his offer.“I would love to be able to sit down and watch ‘Come From Away’,” said Ball.— With Michael Tutton in Halifax.last_img read more

Enbridge selling Midcoast business to AL Midcoast for 144 billion

first_imgCALGARY, A.B. — Enbridge Inc. has signed a deal to sell Midcoast Operating LP in the United States for about $1.44 billion.The Calgary-based company says Midcoast, which has natural gas and natural gas liquids gathering, processing, transportation and marketing businesses in Texas, Oklahoma and Louisiana, is being bought by AL Midcoast Holdings LLC for US$1.12 billion.Enbridge chief executive Al Monaco says the sale of Midcoast is an important step in the company’s shift to a pure regulated pipeline and utility model. The sale was the second big deal announced by Enbridge today. In a separate agreement, the company is selling a stake in a group of its renewable power assets to the Canada Pension Plan Investment Board for $1.75 billion.Enbridge has set a goal of selling $3 billion in non-core assets this year.The transaction is expected to close in the third quarter, subject to regulatory approvals and customary closing conditions.last_img read more

Most Australians see climate change as bigger threat than terrorism Study

first_imgMelbourne: Majority of Australians rate climate change as a bigger threat to the country’s interest compared to global terrorism, a study has found. Almost 64 per cent of Australians have called climate change as ‘a critical threat’ — an increase of six points from 2018 and 18 points since 2014, according to a poll by Lowy Insititute on Australian attitudes on Climate change. “Six in 10 Australians have said that ‘global warming is a serious and pressing problem and we should begin taking steps now even if this involves significant costs,’ continuing the dramatic reversal of attitudes since 2012,” researchers said. Also Read – Saudi Crown Prince Salman ‘snubbed’ Pak PM Imran, recalled his private jet from US: ReportClimate change topped the chart of a dozen possible threats to Australia’s vital interests in the next ten years. Other issues were Cyberattacks from other countries with 62 per cent seeing it as a threat apart from international terrorism (61 per cent) and North Korea’s nuclear programme (60 per cent). The poll also confirmed Australians were more concerned about climate change this election than at any time. The poll was conducted for four days from March 12, both over the phone and online, and drew the results from a sample of 2,130 Australian adults. This year 61 per cent of voters said climate change was so serious and pressing we should address it now, even if was expensive. Only 28 per cent of people said climate change should be dealt with gradually, and 10 per cent said we should not act on climate change until we are “sure it’s a problem” — the lowest numbers since 2006 and 2008, respectively.last_img read more

Champions League playoff fixtures announced

first_imgThe play-off fixtures for the third round of the Champions League have been announced following Monday’s draw in NyonThe ties have been separated into a champions path and a league path with the winners of the six fixtures set to be entered into the group stage draw.Eredivisie title holders PSV Eindhoven will face either Qarabag or BATE Borisov in the Champions path, which will take place between August 21 and 29.Benfica, whose four-year dominance of Portugal’s Primeira Liga came to an end last season, will first face Turkish giants Fenerbahçe before they can take on either Greek side PAOK or Spartak Moscow from Russia.Top 5 Atletico Madrid players to watch in next week’s UCL Tomás Pavel Ibarra Meda – September 14, 2019 With the Champions League about to start, we need to start talking about the Top 5 Atletico Madrid players to watch in the competition.Atletico…The exact third qualifying round contenders will be concluded on August 14.Champions League play-off draw Ties on 21 & 29 August: Champions path Crvena zvezda (SRB)/Spartak Trnava (SVK) v Salzburg (AUT)/Shkëndija (MKD) Qarabag (AZE)/BATE Borisov (BLR) v PSV Eindhoven (NED) League path Benfica (POR)/Fenerbahçe (TUR) v PAOK (GRE)/Spartak Moskva (RUS)Ties on 22 & 28 August: Champions path Young Boys (SUI) v Astana (KAZ)/Dinamo Zagreb (CRO) Malmö (SWE)/Vidi (HUN) v Celtic (SCO)/AEK Athens (GRE) League path Standard Liège (BEL)/Ajax (NED) v Slavia Praha (CZE)/Dynamo Kyiv (UKR)(As reported on the UEFA website).last_img read more

Mbappés TIME cover proves he is already larger than life

first_imgKylian Mbappé TIME Magazine cover keeps telling us a story about a young player who is already larger than life, he is already on the level of the all-time greats.Every single time when a player like Kylian Mbappé appears in world football, we pray every single day for injuries to stay away from him and we don’t even flinch when we see them appearing in significant places like the TIME Magazine cover.Kylian Mbappé is the fourth footballer in history to make the cover if this prestigious publication, before him we had Lionel Messi, Neymar, and Mario Balotelli.The news came flying around the world and people everywhere are already talking about this special talent, who is already considered better than Lionel Messi himself at the same age.Just last weekend, we say Mbappé scoring 4 goals in 13 minutes for PSG against Olympique Lyonnais, this Thursday we get that TIME Magazine cover on the same day that France played against Iceland.Kylian started this match on the bench, but the game got very complicated for Les Bleus and manager Didier Deschamps felt the need to get his best player on the field.Mbappé’s impact was instantaneous, Iceland’s own goal came from a cross constructed by him from the right wing and he got the opportunity to get the equalizer near the end of the match.Mbappé got awarded a penalty and took the shot himself without any hesitation, scoring this goal meant that Kylian became the first player in French football history who scored 10 goals for his country before the age of 20.There is no way that he is stopping this rise to power, only a nasty injury could stop him by this point and that’s exactly the reason we pray every single day.Watching Kylian Mbappé playing every day at this early age, brings us memories of a young Ronaldo Nazario, the first of a new breed of Super Strikers whose career got delayed by a horrible knee injury when he played for Internazionale Milano.We keep talking about Lionel Messi and Cristiano Ronaldo’s impact in world football, but Ronaldo Nazario was well on his way to scoring the same amount of goals per season if that injury hadn’t occurred to him in Italy.PSG, Neymar, Ligue 1PSG ultras sent a warning letter to Neymar Manuel R. Medina – September 14, 2019 Brazilian superstar Neymar might play today his first game of the season for Paris Saint-Germain and the team’s ultras have warned him.Even after going through such hell, Ronaldo was able to win a World Cup for Brazil practically by himself and kept glowing on his own with Real Madrid for a few more years before he decided to leave Los Galacticos.Kylian Mbappé has all the potential to do what Ronaldo Nazario couldn’t, he can be even greater than Messi and Ronaldo.Hoy Kylian Mbappé apareció como portada de la revista @TIME, solo 4 futbolistas han sido la cara de la revista en su historia: Mbappé, Messi, Neymar y Balotelli— SoyReferee (@SoyReferee) October 11, 2018But the player’s impact in the game which is already impressive at his age, is not the only great quality he has.When France won the World Cup, the monetary prize very player gets when they win, was something that the youngster wanted to use well.He decided to donate the money to a charity that teaches sports to disabled children, it was $500k what he donated and said that the money doesn’t change his life but it does change the life of those children.This is the main reason why TIME Magazine decided to put him on the cover because his impact at such an early age is already massive, and we can’t even imagine how far he will go in both the sport and as an example for children around the world.We are hoping Kylian Mbappé to keep mesmerizing us all with his unique talent, he is the most certain candidate to win the Golden Boy Award in December and even has a big chance of surprising everybody in the Ballon d’Or voting process.There is a very big chance that Kylian Mbappé gets himself in the podium for the award, especially if he keeps this momentum going until the end of the year and qualifies PSG to the Champions League’s next round with his goals.World Cup winner ✅Time magazine cover ✅Model philanthropist ✅Reminder: Kylian Mbappe is 19 years old.— FOX Soccer (@FOXSoccer) October 11, 2018What do you think about Kylian Mbappé impact in both football and society at such an early age? Please share your opinion in the comment section down below.last_img read more