Super Bowl ads offer simple escapism with star pow

first_imgSuper Bowl ads offer simple escapism with star power NEW YORK — Star power abounds in this year’s Super Bowl ads.Sarah Michelle Gellar, for instance, is making a horror movie parody for Olay, while Jeff Bridges revives his “The Dude” character from “The Big Lebowski” in a pitch for Stella Artois.Advertisers are hoping to provide some welcome distraction as economic fears persist and the nation’s political climate remains sharply divided.As much as Sunday’s Super Bowl will be a battle between players on the field, it will be a battle between advertisers over who gets the buzz — and who gets forgotten.The stakes are high. A 30-second Super Bowl ad can cost more than $5 million. More than 100 million people in the U.S. are expected to tune in to Sunday’s game on CBS.Mae Anderson, The Associated Press by Mae Anderson, The Associated Press Posted Jan 30, 2019 7:43 am PDTcenter_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to RedditRedditShare to 電子郵件Emaillast_img

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